Social Media Manager
Initiate InternationalCape Town, Western Cape, South Africa- Quick Apply
Social Media Manager
Our client , a trailblazer in the iGaming and Sports Betting industry, is seeking a Social Media Manager to lead their social strategy and execution across multiple platforms. This is an opportunity to combine creativity, strategy, and analytics to grow brand presence, engage audiences, and drive customer loyalty in one of the worlds most exciting and competitive industries.
The Role
As Social Media Manager, you'll be responsible for shaping and delivering the brands voice across all key social platforms. You'll oversee everything from daily content creation to large-scale campaigns, ensuring that social channels are not only engaging but also aligned with broader marketing and commercial objectives.
This is a role for someone who thrives in fast-moving, live-event environments where sports, entertainment, and digital culture intersect.
Key Responsibilities
- Strategy & Planning
Develop and implement a social media strategy that strengthens brand presence, supports acquisition and retention, and drives engagement.
Oversee the creation of engaging content (posts, stories, videos, graphics, live updates) tailored to each platform.
Monitor and engage with online communities, responding to comments, queries, and player feedback in a timely, brand-appropriate manner.
Run targeted social campaigns that support both organic growth and paid performance goals.
Work closely with marketing, content, CRM, design, and product teams to integrate social into wider initiatives.
Stay up to date with platform updates, new tools, and trends in sports, iGaming, and digital culture , ensuring the brand is always ahead of the curve.
What Our Client Is Looking For
Qualifications
Why Join Our Client?
If you're a social media expert with the creativity to engage audiences and the strategy to deliver results, this is your opportunity to make an impact in the iGaming and Sports Betting world.
Apply today and help our client grow their brand across Africa and beyond.
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