Social Media Consultant - DURBANVILLE

Our client is a leading Sales and Marketing company specialising in the hospitality sector. They are looking for an experienced Social Media Coordinator to join their expanding team.

The Social Media Coordinator is responsible for the content creation and implementation of the social media and digital marketing strategies.

These strategies will be geared towards increasing brand awareness, improving customer engagement, and drive website traffic and bed night sales. The ideal candidate will have a passion for social media and digital marketing, as well as a strong understanding of the latest trends and best practices in the industry with special focus on these within the context of the hospitality industry.

The individual will also work closely with the Marketing team to ensure continuity throughout the portfolio.

Main Responsibilities

• Develop and execute a comprehensive social media and digital marketing plans and campaigns that aligns with the clients overall marketing strategy and business goals.
• Working closely with the Director of Client Service, the Social Media Coordinator will need to ensure each campaign includes clear objectives, target audiences, as well as a detailed timeline for execution.
• Create, curate, and manage engaging and relevant content for the client's social media channels, including but not limited to : Facebook, Instagram, LinkedIn, and other platforms as needed.
• The ideal candidate should have a strong understanding of what content resonates with different target audiences and be able to create engaging and relevant content that drives engagement and drives revenue.
• Monitor and analyze social media and digital marketing metrics to assess the performance of campaigns and make data-driven recommendations for improvement.
• Collaborate with internal teams, such as the sales, OTA, and reservations teams, to create cross-functional campaigns that drive business results.
• Manage the client's digital advertising campaigns, including display advertising, search engine marketing, and social media advertising.
• Stay up-to-date with the latest social media and digital marketing trends and technologies, and incorporate these into the company's strategy as appropriate.
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels

Research and Administrative tasks :

General

Please note that you need your own transport, have a valid passport and be able to travel. You must live within a max 20km radius of the office in Durbanville. To be considered for this role, you must have the right to work in SA.