Marketing Manager

Location

Cape Town, Hybrid – 2 days in-office / week

Company Overview

We run on passion, blending diverse skill sets and experiences with a collective mission to help social impact organizations tackle challenges and achieve greater impact globally.

We're a self‑motivated, creative group that encourages all staff to push their own boundaries and drive the company in exciting new directions.

Position Overview

The Marketing Manager is responsible for helping grow Vera's business by proactively driving demand generation and thought‑leadership activities aligned with Vera's global strategic objectives.

You will have the opportunity to develop, present, and execute the company's marketing strategy and to create dynamic, engaging campaigns that increase brand awareness and engagement.

You will also manage our Marketing team of three to support all aspects of Vera's marketing portfolio, including brand positioning, content marketing, event marketing, email marketing, SEO / AEO, and social media marketing.

This is a hands‑on, global role with a primary focus on content generation.

It will allow you to gain experience in the operations of a growing social enterprise, working closely with staff across the company to enable sustainable growth.

Primary Responsibilities

• Develop and execute Vera's overall marketing strategy – understanding the company's value proposition and ideal customer profiles, identifying key metrics, and implementing marketing activities.
• Build and maintain a content calendar that integrates campaigns, product launches, and thought leadership initiatives and drive brand awareness and engagement.
• Write and edit high‑quality blogs, newsletters, white papers, case studies, social media posts, and website copy that speaks to Vera's expertise in digital transformation, impact measurement, portfolio management, etc.
• Showcase customer success stories through content marketing, video marketing, event marketing, and webinars.
• Lead and mentor a team of three marketing specialists (web development, design / social, and digital).
• Maintain events calendar; propose and secure speaking engagements.
• Conduct market research on competitors and industry trends.
• Build and maintain strategic partnerships and lead joint marketing activities.
• Support and enhance sales collateral and content.
• Prepare and present regular reports on leads, opportunities, etc.

Qualifications and Experience

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