About Us
We are a dynamic and growing stable of companies operating in the healthcare arena, using innovation and technology to improve healthcare access and patient outcomes through functional rehabilitation.
We coordinate care via a national network of contracted allied health providers, supported by our bespoke IT platform. Our work is grounded in the principles of value-based healthcare, strategic contracting, and a focus on technology-driven coordination and communication.
Our team is passionate about innovation, collaboration, and delivering high-impact care solutions.
- Resilient Health Portal : our integrated healthcare ecosystem that connects underserved communities with quality healthcare
- Workability : our provider network of excellence that delivers measurable rehabilitation outcomes through evidence‑based care
- PhambiliSA (NGO) : our charitable foundation that supports self‑sustainable social impact projects that build healthy communities and a thriving nation
The Role
We are looking for a dynamic and results‑driven In‑House Marketing Manager to lead our marketing efforts and drive growth across all three of our brands.
This is a unique opportunity to establish the marketing function in a rapidly expanding healthcare company that will significantly influence healthcare accessibility for many previously underserved South Africans.
This role requires a creative thinker with excellent analytical skills who can manage multiple but integrated projects and collaborate with different senior leadership teams to achieve clearly defined business objectives. We need a marketing leader who operates naturally at the executive level.
Someone who can articulate complex marketing strategies to boards and senior‑level leadership while expertly navigating healthcare's regulatory landscape.
Your background should demonstrate success managing integrated campaigns across multiple stakeholder groups and multi‑brand strategies within compliance‑heavy environments.
The ability to balance creative marketing vision with clinical accuracy and legal compliance is crucial.
What makes this role unique :
Strategic Ownership : Lead marketing strategy for an entire healthcare ecosystem, not just a single brand or product lineMeaningful Impact : Your work directly improves healthcare outcomes for underserved communities and makes a real difference in South AfricaCross‑Sector Expertise : Develop marketing excellence across B2B healthcare, consumer engagement, donor, government, corporate, and NGO communicationsGrowth Stage Opportunity : Join us at an inflection point where your contributions will significantly shape our future growth trajectoryKey Responsibilities
Marketing Strategy & PlanningOwn the marketing function as you work with an experienced clinical and entrepreneurial team to develop comprehensive marketing strategies that align with business objectives and deliver agreed KPIs across all three entities
Drive market intelligence as you conduct sophisticated market analysis, competitive intelligence, and customer segmentation to identify growth opportunitiesLead cross‑functional collaboration with clinical, operations, and technology teams to ensure marketing drives business resultsBuild and mentor a high‑performing marketing team as we scaleCampaign ManagementExecute integrated campaigns
Plan, implement, & optimize marketing campaigns across digital and traditional channelsOrchestrate multi‑channel executionOversee content creation, social media, email marketing, and paid advertising efforts to ensure seamless campaign deliveryEnsure brand consistency across all marketing materials and platformsCreate compelling value propositions that resonate with diverse stakeholders : patients, providers, payers, and communitiesPosition our brands as thought leaders in value‑based healthcare and healthcare innovationDigital Marketing & Social MediaArchitect a comprehensive digital presence
Manage the company's online presence, including website, SEO / SEM, and social media platformsDevelop paid digital marketing campaigns (Google Ads, Meta Ads, etc.)Implement marketing automation systems, lead nurturing campaigns, and customer lifecycle managementReport on engagement, conversion rates, and other key performance metricsContent & Brand DevelopmentCreate compelling marketing materials, brochures, slide decks, blog posts, newsletters, emails, videos, and promotional content for social media, conferences, and multi‑stakeholder audiences
Collaborate with designers, copywriters, and videographers to enhance brand storytellingDrive compelling content creation and oversee development of marketing materials, thought leadership content, and brand storytelling across all formats and channelsEstablish thought leadership positioning and position our brands as industry leaders in value‑based healthcare and healthcare innovationPartnerships & Public RelationsExecute comprehensive PR strategy by managing media relationships, press releases, and public communications to amplify our healthcare impact story
Identify and negotiate sponsorship and collaboration opportunitiesBuild strategic partnership ecosystem where you manage relationships with healthcare systems, NGOs, government entities, and industry decision‑makers to drive business growthEstablish industry influence by securing speaking opportunities, thought leadership placements, and strategic sponsorships to position leadership as healthcare innovation expertsEvent & Community MarketingPlan and oversee company events, sponsorships, and trade shows
Build community engagement programs to enhance brand loyaltyDevelop sponsorship strategies that align with our mission and drive business objectivesPerformance Analytics ReportingEstablish comprehensive measurement frameworks as you build robust marketing analytics, attribution modeling, and ROI measurement systems to track performance across all channels and campaigns
Drive continuous optimization while you implement A / B testing protocols and use data‑driven insights to improve conversion rates, campaign efficiency, and customer acquisitionReport strategic impact and deliver marketing performance, and provide business impact analysis to executive leadership and board stakeholdersQualifications & Skills
Bachelor's degree in marketing, Business, Communications, or a related field.3+ years of experience in marketing management, preferably in‑house.Strong understanding of digital marketing, SEO, PPC, and social media management.Marketing automation platforms, CRM systems and marketing operations tools.Proficiency in marketing tools such as Google Analytics, Meta Business Suite, and email marketing platforms.Excellent communication, leadership, and project management skills.Creative mindset with a strong analytical approach to decision‑making.Ability to work independently and collaborate with cross‑functional teams.Proven track record of developing and executing marketing strategies that drive measurable business growth.Deep expertise in digital marketing, marketing automation, analytics, and performance optimization.Strategic mindset with exceptional analytical skills and data‑driven decision‑making approach.Leadership experience building and managing high‑performing marketing teams.Excellent communication skills with ability to influence C‑level executives and diverse stakeholders.Preferred Qualifications
B2B healthcare marketing with understanding of complex stakeholder ecosystems.Experience marketing across multiple brands or business units simultaneously.Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.Experience managing budgets and marketing spend.NGO or social impact marketing experience.Multiple client‑facing strategic consulting experiences.Experience with marketing attribution and revenue operations platforms.Understanding of value‑based healthcare principles and rehabilitation services.A passion for healthcare innovation, rehabilitation, and patient‑centred care.Healthcare or mission‑driven organization experience.Benefits
Competitive salary based on experience.Flexible working arrangements.Professional development opportunities.Working Conditions
Fully remote working. Occasional travel may be necessary for events, content shoots, conferences, retreats, or team collaboration sessions.
Why Join Us?
Make a Difference : improve healthcare access for underserved communities.Cross‑functional Exposure to all aspects of healthcare business operations.Creative Freedom : Shape the creative direction for a growing healthcare brand.Dynamic Environment : Work with a collaborative team on meaningful projects.Work‑Life Balance : Flexible work‑from‑home arrangement.Purpose‑Driven : Be part of something that makes a real positive difference.Job Type : Full‑time
Pay : Up to R,00 per month
Location : Cape Town, Western Cape (City of Cape Town) (Required)Work Location : Remote
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