Marketing Manager – South

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Beckman Coulter Diagnostics, one of Danaher's 15+ operating companies, our work saves lives—and we're all united by a shared commitment to innovate for tangible impact. You'll thrive in a culture of belonging where you and your unique viewpoint matter.

And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory's role in improving patient health for more than 90 years.

Our diagnostic solutions are used in routine and complex clinical testing, and are used in hospitals, reference and research laboratories, and physician offices around the world.

Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year.

From uncovering the next clinical breakthrough, to rapid and reliable sample analysis, to more rigorous decision making—we are enabling clinicians to deliver the best possible care to their patients with improved efficiency, clinical confidence, adaptive collaboration, and accelerated intelligence. Learn about the Danaher Business System which makes everything possible. Beckman Coulter Diagnostics is seeking a strategic, collaborative, and regionally attuned Marketing Manager to lead marketing efforts across all diagnostic portfolios in South and Sub‑Saharan Africa.

This role is pivotal in driving commercial success, enhancing brand visibility, and delivering customer‑centric marketing initiatives across Clinical Chemistry, Immunoassay, Haematology, Microbiology & Urinalysis, and Automation & IT Solutions. The successful candidate will be a strong leader with deep market knowledge, capable of translating global strategies into impactful regional execution while managing and developing a high‑performing marketing team. The Marketing Manager South Africa is responsible for developing specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena.

Develops business plans and product positioning in the marketplace.

Oversees market research monitors competitive activity and identifies customer needs.

Establish pricing strategies.

Works with global engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).

This position reports to the Commercial Director – South & Sub‑Saharan Africa and is part of the Product Marketing & Group Marketing Department located in Samrand Gauteng and will be a working remotely to cover the South African Region. In this People Leader role, you will have the opportunity to lead a highly talented team : Product Management Immunochemistry, Automation & IT Solutions Manager, Product Management – Haematology manager, Product Management Clinical Chemistry & Integrated Systems, Product Management Microbiology & Urinalysis (shared role) Tender & Pricing Project Manager.

Key Responsibilities Detail

Strategic Marketing Leadership

• Develop and execute regional marketing strategies aligned with global portfolio objectives and local commercial goals.
• Lead annual marketing planning, including market prioritization, portfolio focus, and resource allocation.
• Identify and capitalize on growth opportunities across public and private sectors, including emerging markets and underserved segments.

Portfolio Management

Serve as the regional marketing lead for all diagnostic portfolios, ensuring consistent messaging, positioning, and value proposition. Partner with global marketing and product management teams to localize product launches and lifecycle strategies. Monitor portfolio performance and recommend tactical adjustments to optimize market share and profitability.

Market Intelligence & Competitive Analysis

Conduct ongoing market research to understand customer needs, healthcare trends, and competitive dynamics. Develop actionable insights to inform product positioning, pricing strategies, and promotional activities. Maintain a deep understanding of regulatory, reimbursement, and procurement environments across South and SSA.

Integrated Campaign Development

Design and implement multi‑channel marketing campaigns tailored to regional audiences, including digital, print, events, and PR. Collaborate with agencies and internal teams to develop compelling content and creative assets. Track campaign performance using KPIs such as lead generation, engagement, conversion, and ROI.

Commercial Enablement

Develop sales tools, training materials, and messaging guides to support field teams. Facilitate regular alignment sessions with sales, service, and applications teams to ensure consistent execution. Support tender submissions and strategic account marketing with customized collateral and value messaging.

Customer Engagement & Experience

Lead initiatives to enhance customer experience, including educational programs, webinars, and user group meetings. Build and maintain strong relationships with key opinion leaders, laboratory managers, and healthcare stakeholders. Champion voice‑of‑customer feedback loops to inform product and service improvements.

Event & Conference Management

Plan and execute regional participation in industry events, congresses, and exhibitions. Coordinate logistics, booth design, speaker engagement, and post‑event follow‑up. Ensure brand consistency and impactful presence across all touchpoints.

Digital Marketing & CRM

<>

Drive digital engagement strategies including email marketing, social media, and website optimization. Leverage CRM tools (e.g., Salesforce) to segment audiences, track interactions, and personalize outreach. Analyze digital metrics to refine targeting and improve campaign effectiveness.

Budget & Vendor Management

Manage regional marketing budgets, ensuring efficient use of resources and alignment with business priorities. Oversee external vendors and agencies to ensure timely delivery and quality of marketing outputs. Ensure compliance with internal policies, brand guidelines, and local regulatory requirements.

Leadership & Team Management

Lead, mentor, and develop a high‑performing regional marketing team, fostering a culture of accountability, innovation, and collaboration. Set clear objectives, provide regular feedback, and support career development for team members. Promote cross‑functional teamwork and ensure alignment between marketing, sales, service, and global functions. Champion diversity, equity, and inclusion within the team and across regional initiatives.

Cross‑Functional Collaboration

Act as a key liaison between regional commercial teams and global marketing functions. Participate in strategic planning, forecasting, and business reviews with leadership. Foster a culture of collaboration, innovation, and continuous improvement across teams.

Essential Requirements

Accountability for the performance and results of a team within own area of specialty. Adapt departmental plans and priorities to address resource and operational challenges. Decisions and problem solving are guided by policies, procedures and business / department plan. Provides technical guidance to associates, colleagues and / or customers. Manages one or more generally homogeneous teams; adapts departmental plans and priorities to meet short‑term service and / or operational challenges.

Knowledge / Experience Requirements

Bachelor's degree in Marketing, Business, Life Sciences, or related field (Master's an advantage). Minimum 5–7 years of experience in healthcare or diagnostics marketing, ideally within emerging markets. Experience in IVD / Medical Devices industry. Advanced excel, funnel management, customer support, customer training, selling cycle. Proven success in portfolio marketing, campaign execution, cross‑functional collaboration. Strong understanding of the healthcare landscape in South and Sub‑Saharan Africa. Excellent communication, analytical, and project management skills. Willingness to travel across the region as needed. 40% travel, overnight, within territory.

Additional Information

Remote work arrangement possible. 15% incentive bonus or incentive pay. Comprehensive benefits including paid time off, medical, car allowance, car insurance and school bursaries to eligible employees. Car insurance. Flexible, remote working arrangements for eligible roles. No amount of pay is considered wages or compensation until earned and vested.

Why Join Us?

Beckman Coulter Diagnostics is part of a purpose‑driven organization committed to advancing diagnostics and improving patient outcomes. You’ll shape regional healthcare through innovative marketing strategies, impactful portfolio leadership, and meaningful customer engagement—while leading a talented team in a dynamic and high‑growth environment.

We offer a broad array of comprehensive and competitive benefit programs that add value to employees. Flexible, remote work arrangements are supported. Earn 15% incentive bonus. Explore the flexibility and challenge of working for Beckman Coulter Diagnostics.

Final Note

Together, we'll accelerate the real‑life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve complex challenges, architecting solutions that bring the power of science to life. For more information, visit(website link).

#J-18808-Ljbffr