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Brand Manager (Pharmaceutical)

Human AccentZA

12 days ago

Job description

Job title : Brand Manager (Pharmaceutical)

Job Location : Gauteng,

Deadline : October 17, 2025

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Main Purpose of Job

The Rx Brand Manager is responsible for executing marketing strategies targeted at doctors, specialists, and other healthcare professionals (HCPs). This role owns all professional / medical marketing for assigned brands — including detailing, clinical positioning with Medical Team, CME / CPD initiatives, and KOL engagement — ensuring that the company's brands remain trusted, evidence-based choices in the prescription space.

Key Performance Areas

Doctor Marketing Strategy

Execute Rx marketing plans aligned with brand objectives.

Build strong clinical positioning with clear evidence-based claims.

Partner with Medical Affairs on compliance and scientific accuracy.

HCP Engagement

Lead detailing strategy and produce high-quality in-field materials (detail aids, leave-behinds, objection handlers).

Organise CME / CPD events, advisory boards, and symposia.

Manage KOL relationships and advocacy development.

Leverage Digital detailing platforms tcreate, manage, and track closed-loop detail aids for optimal HCP engagement.

Insights & Market Intelligence

Track and analyse script data, competitor activities, and HCP feedback.

Use insights trefine campaigns and identify growth opportunities.

Translate Digital Detailing Insight reports intactionable strategies for detailing.

Cross-Functional Alignment

Work closely with Sales, Medical, and Regulatory tensure seamless field execution.

Provide the Rx team with effective tools and training for brand messaging.

Compliance

Ensure all Rx activities adhere strictly tSAHPRA regulations and industry codes.

Minimum Requirements

Education : Degree in Life Sciences, Pharmacy, or medically related field.

Experience : 3–5 years’ experience managing Rx brands

Skills : KOL management, data analysis, clinical communication, strong project management.

Behaviours : Detail-oriented, strategic, collaborative, compliant, results-driven.

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