Creative Strategist

BM DigitalWorkFromHome, South Africa

24 days ago

Job description

About the role

We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads.

About us

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including :

A creator marketplace managing over 80,000 influencer partnerships monthly
An AI-powered platform to streamline discovery, outreach, and whitelisting
Proven playbooks in influencer marketing, paid media, performance creative, and CRO

We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

Responsibilities

You will create performance ads that convert to client revenue growth by :

Utilizing data, research, and creative insights to formulate effective creative strategy

Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager

Performing consumer, product, and competitor research using basic tools / resources

Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos

Writing scripts and copy for video, static image ads, email campaigns

Ensuring visuals match creative strategy outlined for the ad

Giving feedback that aligns to the creative strategy of the ad

Executing on feedback given by your Creative Strategy Lead

Analyzing the results of creative tests and utilizing this analysis to iterate

With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning

Identifying top-performing concepts within accounts using data and creative analysis

Identifying effective concepts / trends in the social media ecosystem

Required Skills And Qualifications

5+ years of relevant experience

Paid social or Direct Response experience (work / writing samples are a big plus)

Able to learn from training / examples and quickly execute new skills

Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively

Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions

Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities

Strong understanding of social media (frequent user of at least one of these platforms : Instagram, TikTok, Facebook)

Experience with FB Ads Manager, and / or experience with other ad platforms including TikTok, Youtube, Snapchat

Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)

Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices

Additional details

This is a full-time, remote position

The annual compensation range is $45K-95K USD depending on experience

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Creative Strategist • WorkFromHome, South Africa

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