Webmaster

The Webmaster will be responsible for managing, maintaining, and enhancing the website. This role requires a mix of technical expertise, design awareness, and strategic insight to ensure a smooth, secure, and engaging online shopping experience. The Webmaster will also play a vital role in optimizing site performance, boosting online visibility through SEO, and collaborating with marketing and design teams to support business growth objectives.

Key Responsibilities

• Website Design & Development
• Manage and maintain the website’s structure, navigation, and overall functionality.
• Ensure mobile compatibility, responsiveness, and user-friendly design.
• Collaborate with designers and developers to implement new features and updates.
• Content Management
• Oversee and approve the publishing of content, including product listings, images, blogs, and videos.
• Ensure content is accurate, engaging, and aligned with brand identity.
• Manage content scheduling to support marketing campaigns and seasonal promotions.
• Technical Maintenance & Troubleshooting
• Regularly test and debug the website to identify and fix issues (e.g., broken links, missing images, loading errors).
• Keep all plugins, themes, and integrations updated.
• Monitor and optimize website speed and performance.
• Website Security
• Implement and maintain strong security measures against malware, cyber threats, and unauthorized access.
• Perform regular backups and ensure disaster recovery procedures are in place.
• Performance Analysis
• Use analytics tools (Google Analytics, Search Console, etc.) to monitor traffic, conversions, and user behavior.
• Provide regular performance reports with actionable insights for improvement.
• Recommend strategies to enhance user experience and sales conversions.
• SEO Optimization
• Implement on-page and off-page SEO strategies to increase search engine rankings.
• Optimize metadata, keywords, and site structure for visibility.
• Track SEO performance and adjust strategies accordingly.
• Collaboration
• Work closely with marketing teams to align web content with campaigns.
• Partner with design teams to ensure branding consistency.
• Support customer service teams with technical website-related queries.

Skills & Competencies