Field Marketing Graduate Trainee

Strategic Direction & Rightness of Brand Priorities

• Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.
• Set clear goals together with the Consumer Collecting Manager / Specialist (CCM / CCS) and FMM to drive trial that engages new users (e.g. freshmen & women) and expands the consumer base within universities in your region.
• Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on infusing Red Bull into student life during key moments (study sport party etc.) using a from students for students approach to create a credible brand image within universities and win students as loyal Red Bull consumers.
• Ensure a strong sales support program in place to drive distribution and stimulate sales excite the trade and improve in store visibility in and around university.
• Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
• Use program tools and reporting features to steer an effective program focused on the right student groups and keeping a good balance among business priorities.
• Manage sampling requests externally and internally ensuring these sit with the wider priorities.
• Use program tools and reporting features to track performance find opportunities for improving targeting and other important strategic input (e.g. consumer perceptions) which will help to drive a smarter program.

Premium Appeal and Executional Excellence

Marketing Innovation

Organizational Capabilities and Enabling Structure

Qualifications :

Ideally a former Student Marketeer who loves and lives the brand and recent graduate (Bachelors Degree preferably in Marketing)

Understands the core scenes in the region and has strong networking skills.

A strategic thinker who takes initiative and ownership and makes things happen.

A connector who has excellent communication and networking skills who can open doors and excite people of an idea.

Strong can do attitude strives for perfection and love for the detail in every project.

Leadership motivation and ability to cultivate a team environment.

Analytical planning budgetary and project management competencies.

Creative mind with a track record of putting new ideas into practice and assessing results.

Excellent communication skills including presenting and training abilities.

Is willing to learn and commit to people management and their development.

Additional Information :

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.

Remote Work : No

Employment Type : Full-time

Key Skills

Campaigns,Animal Care,Anti Money Laundering,Endpoint Security,ABAP,KG Teaching

Experience : years

Vacancy : 1