Direct Marketing Campaign Manager
LulaCape Town, Western Cape, South Africa30+ days ago
Job descriptionOwn end-to-end campaign delivery : briefing building testing and deploying across channels. Collaborate with the Creative / Content Specialist (design & copy) to ensure messaging and visuals align with brand tone. Manage campaign calendars and ensure alignment with wider marketing initiatives. Partner with Data / Insights team to refine audience segments and targeting strategies. Leverage behavioural and transactional data to create personalised experiences. Ensure campaigns comply with POPIA and consent-based marketing rules. Monitor campaign performance in real time. Conduct post-campaign analysis to identify opportunities for improvement. Recommend data-driven changes to targeting messaging or cadence. Work closely with Digital Brand and Content teams to ensure consistent messaging across channels. Liaise with Tech / Product for trigger setup and marketing automation flows. Provide input to loyalty / retention strategy and contribute to broader lifecycle marketing. Retention & Loyalty : Increase in repeat usage / frequency of engagement. Campaign Performance : Open rates CTRs conversion rates. Revenue Impact : % contribution of CRM campaigns to revenue growth. Engagement : Reduction in churn rates increase in active user base. Operational : Campaign delivery on time and error-free. Experimentation : Number of A / B or multivariate tests run and learnings adopted. 35 years experience in CRM campaign management or lifecycle marketing. Strong understanding of segmentation personalisation and customer lifecycle journeys. Experience across different channels (Email required advantageous to have push notifications SMS and Whatsapp experience). Hands-on experience with marketing automation platforms (e.g. Braze HubSpot Salesforce Marketing Cloud Mailchimp Iterable etc.). Strong data literacy : ability to interpret reports dashboards and translate insights into action. Excellent project management skills and attention to detail. Strong collaboration and communication skills. Experience in fintech / financial services or e-commerce environments and exposure to loyalty / rewards programs preferred. Understanding of POPIA / GDPR compliance is advantageous.
OVERALL ROLE PURPOSE
The CRM Campaign Manager is responsible for planning executing and optimising customer engagement campaigns across email SMS in-app and other owned channels. This role ensures that lifecycle communications are personalised timely and drive measurable impact on customer retention conversion and engagement.
Your role will involve the following :
Campaign Strategy & Planning
- Work with CRM Lead / Head of Marketing to define campaign objectives aligned to business goals.
- Translate customer insights event / attribute data and lifecycle moments into targeted campaigns.
- Develop test-and-learn roadmaps for subject lines content timing and segmentation.
Campaign Execution
Segmentation & Personalisation
Performance & Optimisation
Cross-functional Collaboration
SUCCESS MEASURES
THE SKILLS AND EXPERIENCE WERE LOOKING FOR
Please note that all appointments are subject to our background checking process which may include Credit Criminal and any other job inherent checks
Required Experience :
Manager
Key Skills
HR & Payroll,Instrument,Corporate Sales,Corporate Risk Management,Administrative Services,Database Administration
Employment Type : Full-Time
Department / Functional Area : Marketing
Experience : years
Vacancy : 1
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Marketing Manager • Cape Town, Western Cape, South Africa
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