Performance Campaign Manager

a leading South African online retailer is looking for a highly talented Digital Campaign Manager to join our team in Cape Town.

We are a young dynamic hyper-growth company looking for smart creative hard-working people to join us. We offer market-related benefits a great work environment and a promise that you wont get bored as long as you are prepared for a challenge and want to build something great.

This role will focus on maximizing the effectiveness of advertising campaigns to drive growth and amplify the brands presence across Takealot. The role is to plan manage and execute performance marketing campaigns to maximise investment yield.

Your responsibilities will include :

• Campaign Strategy & Execution : Ensure effective campaign development / planning campaign launch and optimization of programmatic campaigns against set targets. (Clear focus on incremental sales customer acquisition and increased brand visibility to improve advertising performance.)
• Manage the full campaign life cycle from the targeting strategy development to campaign completion and reporting. (Own the end-to-end process)
• Data-Driven Optimization : Use analytics to deliver daily monitoring of campaign performance and continuously optimize for key metrics including reach ROAS and conversion rates.
• Implement data-backed strategies to enhance campaign performance.
• Budget Management : Oversee budgets for programmatic (DSP) campaigns ensuring alignment with broader business goals and maintaining cost efficiency for clients.
• Audience Segmentation : Leverage TALs audience data and custom segments to precisely target and engage with relevant audiences across the funnel
• Monitor on-schedule delivery of campaigns to target against a full allocated budget.
• Troubleshoot targeting issues resolve any traffic issues and reconcile discrepancies
• Performance Reporting : Present reports on campaign performance translating complex data into clear meaningfuland actionable insights and recommendations for stakeholders.
• Cross-Functional Collaboration : Work closely with their broader TAL teams to ensure alignment and leverage opportunities for growth
• Marketplace Insights : Stay informed about trends in Retail Media Advertising with a particular focus on DSP innovations. Identify opportunities to enhance our ad strategy based on market and competitor analysis.
• Collaborate with internal and external teams

Attributes :

Qualifications and Experience :

We seek to Employ an Extraordinary Mind who :

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference

Required Experience :

Manager

Key Skills

Arabic Speaking,Access Control System,B2C,Account Management,Legal Operations,Broadcast

Employment Type : Full Time

Experience : years

Vacancy : 1