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Digital Marketing Specialist
Badger Holdings (Pty) LtdWorkFromHome, Western Cape, South Africa20 hours ago
Job descriptionDevelop and manage digital channel mix and budget allocation with the Head of Marketing. Optimise campaigns for CPL and CPA, ensuring high‑performing channels are prioritised. Collaborate with the Marketing Analyst for accurate tracking and insights. Execute campaigns across Google Ads, Meta, LinkedIn, YouTube, TikTok, and programmatic DSPs. Ensure proper tagging and tracking via Google Tag Manager. Drive ROI through PPC and display optimisation. Monitor performance using Google Analytics and other tools. Build dashboards and reports to track KPIs and conversion metrics. Present actionable insights to stakeholders. Conduct A / B testing and implement CRO strategies. Collaborate with UX and creative teams to improve landing page performance. Implement on‑page and technical SEO with our front‑end developer. Conduct keyword research and optimise content for organic growth. Align campaigns with lifecycle stages in collaboration with CRM and product teams. Ensure all digital content complies with legal and regulatory standards. Coordinate with email, social, and offline teams for cohesive messaging. Oversee agency‑managed digital marketing activities. Either remotely within South Africa or, at our office in the beautiful town of George on the Garden Route. Working hours will be semi‑aligned to the Australian time zone : 06 : 00 to 15 : 00 SA time, giving you more free time later in your day. 5+ years in digital marketing, with a focus on performance and paid campaigns. Experience managing large digital budgets. Strong knowledge of PPC, CPC, SEO, and CRO. Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube, TikTok, and SEO tools. Excellent analytical and communication skills. Ability to manage multiple campaigns remotely. Experience in insurance or pet care industries. Familiarity with the Australian regulatory environment. Diploma in Marketing, Communications, Digital Media, or related field. Passion for pets or animal welfare.
Digital Marketing Specialist – Badger Holdings (Pty) Ltd
Join a purpose‑driven Australian pet insurance brand on a mission to protect pets across the country. This remote role is based in South Africa and offers the opportunity to work with a dynamic, collaborative team while supporting a brand that values integrity, creativity, and customer empathy.
Job Details
- Remuneration : market‑related
- Location : Remote (South Africa) – remote role in South Africa with optional office in George, Garden Route
- Job level : Junior / Mid – Full‑time Permanent
- Reference : #BH-406
Job Description
We’re launching an exciting new pet insurance brand in Australia, and we’re looking for a Digital Marketing Specialist to help us make a powerful digital impact. This unique opportunity allows you to work in a highly regulated industry where creativity meets compliance.
About The Role
Lead and optimise our digital campaigns, drive customer acquisition, and elevate our brand presence across multiple channels.
Key Responsibilities
Where You’ll Work
Why Work With Us?
At Pacific International Insurance, we’re not just about policies – we’re about pets. Join a team that values innovation, purpose, and creating soft landings. You’ll help pet owners across Australia make informed, stress‑free decisions about their pets’ health and wellbeing.
Apply Now
If you’re excited to shape the future of pet insurance in Australia through innovative digital marketing, we’d love to hear from you. Apply now and be part of a team that’s making a difference—one paw at a time.
Requirements
Essential Skills & Experience
Bonus Points For
Posted on 03 Nov 09 : 00 – Closing date 2 Dec
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Marketing Specialist • WorkFromHome, Western Cape, South Africa
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