Head of Marketing

As the Head of Marketing for LulaBet you will be responsible for the end-to-end execution of an established betting brand into the highly competitive and dynamic Pan-African landscape. Your ability to translate the brand vision into a comprehensive marketing strategy will be key to our success.

This role requires a talented data-driven and empathetic leader who knows how to get the best out of a small specialized team in a hyper-scaling business.

Key Responsibilities

Here is what you will be doing :

• Design and execute a fully integrated Marketing Strategy aligned to stakeholder expectations and commercial targets.
• Creation and operation of an omni-channel social media presence.
• Support the Head of Retention with best-in-class retention practices through the customer lifecycle including promotions offers communications and customer service.
• Map and develop all acquisition funnels utilizing detailed customer journeys.
• Ensure all content is optimized for organic reach (SEO & ASO).
• Manage the end-to-end content creation and deployment cycle across all channels.
• Analyse and optimize the CX / UX based on data and feedback insights.
• Maintain a clear view of product performance and placement; recommend and execute optimizations.
• Manage and attribute the marketing budget across all channels and report on ROI.
• Manage a best-in-class partner and affiliate program; actively develop and grow the partner network.
• Manage all internal and agency SEO activities.
• Develop the paid media strategy and manage agency execution and performance.
• Continuously analyse key data against KPIs : industry trends ATL performance player data product performance service levels lifecycle campaigns and optimize the marketing strategy accordingly.
• Lead mentor and grow the marketing team.
• Liaise with the Western Cape Gambling Board on all approval processes.
• Oversee CRM strategy and ensure effective personalization segmentation and automated marketing campaigns.
• Drive brand positioning and differentiation across Pan-African markets ensuring cultural relevance and market fit.
• Develop and manage strategic sponsorships partnerships and events to increase brand visibility and engagement.
• Collaborate closely with Product Trading and Operations teams to ensure marketing strategies align with product roadmaps and player needs.
• Establish strong marketing compliance practices in line with gaming regulations advertising standards and data protection laws.
• Reporting to management on marketing performance insights and growth opportunities.

Qualifications :

Additional Information :

Why Join Us

If youre ready to build something great and make a difference in a company that values innovation apply today and join us in redefining the gaming experience!

This is an in-office role in Cape Town.

Remote Work : No

Employment Type : Full-time

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Experience : years

Vacancy : 1