Chief Marketing Officer

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Job Title : Chief Marketing Officer (CMO)

Location : Remote

Company : Primal Queen

Salary Range : $150,000–$200,000 per year, with performance-based bonuses up to $100,000

Employment Type : Full-time, W2

About Primal Queen :

Primal Queen is a rapidly growing, innovative women’s wellness brand focused on hormone balance, energy-boosting supplements, and overall health. As we continue to scale, we’re looking for a Chief Marketing Officer (CMO) to drive our marketing strategy, lead our creative efforts, and manage the team that’s taking Primal Queen to the next level.

Position Overview :

The Chief Marketing Officer (CMO) will be responsible for overseeing all marketing activities, ensuring seamless collaboration across internal teams and external agencies. You’ll be a strategic leader, reporting directly to the founders, and will be instrumental in driving growth through creative direction, paid media strategies, influencer marketing, and continuous optimization of performance channels.

Key Responsibilities :

• Lead Ad Creative Department : Oversee the creation of new ad angles, concepts, and creative assets in collaboration with creative agencies, internal video editors, and UGC creators.
• Optimize Paid Media : Focus on paid media strategy across Meta (Facebook & Instagram), Google, and TikTok, working closely with media buying contractors to maximize ROI.
• CVR Optimization : Lead conversion rate optimization efforts in collaboration with our CRO agency, web development, and landing page designers.
• Influencer Marketing : Oversee influencer campaigns and seeding strategies to increase brand visibility and engagement.
• Strategy & Execution : Develop new marketing initiatives to support aggressive growth targets, including A / B testing, media buying strategies, and identifying new audience segments.
• Collaboration : Work with our performance and brand teams, agencies, and contractors to ensure smooth execution of marketing strategies.
• Market & Competitor Analysis : Regularly monitor market trends, consumer behavior, and competitor strategies to keep Primal Queen ahead of industry benchmarks.
• Team Management : Oversee key team members, including media buyers, ad creative agencies, influencers, and agencies for email / SMS marketing. Manage these relationships to ensure consistent performance and growth.

Qualifications :

What We Offer :

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Staffing and Recruiting

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