Fashion Designer

Essential Duties and Responsibilities

Assist and support with range design and conceptualisation

• Assist and support with setting the creative vision seasonally, through visual and digital presentations.
• Assist with and support the design process from conception to final styling.
• Assist and support the product design process to include market research, conceptual presentation, design and guidance through fabric, print, spec and fit processes.
• Responsible for researching markets in order to identify new trend, fabrics and techniques
• Actively participated in the conceptual development of product lines (i.e., sells ideas / concepts and convinces others to adopt course of action).
• Provides recommendations regarding seasonal themes, edits and new concepts by way of research via WGSN or alternative online research.
• Recommends product / key items that demonstrate a clear point of view.
• Provides insight regarding style and fit of product to the design and buying team.
• Ensures that product is consistent with market trends as well as business strategy.
• Provides recommendation regarding colourways on stripes, checks and prints.
• Responsible for trim selection and application onto product.
• Researching local and international fashion trends considering how these can be included in the range.
• Works in conjunction with Buyer to finalise styles and prints for the deliveries within each range.
• Creates story boards to display deliveries per month.
• Creates and submits handovers to licensor for approval.
• Assist Buyer with marketing direction and strategy.
• Demonstrate a sound understanding of design, merchandising, and product development priorities.

Sample Production

Range Presentation

Education & Experience Requirements

Core Competencies

Skills and Abilities

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