Content & Strategy Specialist

Location : In-Office – Melrose Arch, Johannesburg

Employment Type : Full-Time

Industry : Logistics & Supply Chain | Marketing | Strategy

WatersEdge Solutions is partnering with a dynamic and rapidly growing logistics compliance business to recruit a Content & Strategy Specialist . This role is ideal for a marketing all-rounder who blends creative content creation with strategic insight and execution excellence. If you’re a hands-on storyteller who thrives in a high-growth, B2B environment—this opportunity is for you.

About the Role

You’ll be responsible for designing and executing integrated content strategies that build brand awareness and drive inbound engagement. From campaign planning and SEO writing to social media execution and brand consistency, you’ll play a vital part in elevating visibility and credibility across digital channels.

Key Responsibilities

Develop and implement digital content marketing strategies aligned to business goals

Create engaging, SEO-optimised content for blogs, social media, websites, and whitepapers

Collaborate with digital marketing and business stakeholders to translate strategy into execution

Manage and grow social media platforms, monitor engagement, and adapt content accordingly

Lead creative content initiatives (including videos and dynamic assets) that align with brand identity

Conduct competitor research and market trend analysis to inform content strategy

Align brand tone and voice across all external communication and digital touchpoints

Analyse campaign performance and prepare actionable reports using key content KPIs

Coordinate with external designers or agencies to ensure content quality and brand alignment

What You’ll Bring

3–5 years’ experience in marketing, preferably in B2B or professional services

Bachelor’s degree in Marketing, Communications, Business, or relevant experience

Proven experience in content writing, SEO, and campaign development

Strong project management and stakeholder communication skills

Working knowledge of marketing tools : CRM, email marketing, SEO, automation, LinkedIn, and social media platforms

Excellent copywriting, editing, and creative thinking abilities

A collaborative mindset, attention to detail, and the drive to improve continuously

Nice to Have

Experience working in logistics, compliance, or technology services

Familiarity with e-commerce platforms or email marketing automation tools

Comfort leading and mentoring a small content or social media team

Confidence running A / B tests and interpreting marketing analytics

What’s On Offer

Opportunity to shape the content strategy of a fast-growing business

Full creative ownership across diverse digital marketing initiatives

Exposure to a highly collaborative, global-facing marketing team

Work in a culture that values innovation, excellence, and agility

Competitive compensation with potential for career advancement

Company Culture

Our client fosters a high-performance, people-first culture rooted in humility, collaboration, and innovation. You’ll join a team that values quality, creativity, and a supportive workplace environment. They’re known for being both driven and down-to-earth, offering structured growth, continuous learning, and genuine recognition of great work.

If you have not been contacted with in 10 workings days, please consider your application unsuccessful.