Culture Specialist / Insights Analyst

Ogilvy Johannesburg is seeking a passionate and data-driven advertising Culture Specialist / Insights Analyst to head up Ogilvy's Culture Engine. The role is a critical contributor to Ogilvy Groups delivery engine that drives Impact across all our clients and new business processes.

This role is a unique blend of analytical rigor and street smarts, requiring someone who can translate data insights into actionable strategies that resonate with our target audiences. You will be instrumental in optimizing our advertising campaigns and shaping the cultural narrative around our brands and clients.

The role requires a self-starter that can run and grow their own business unit, including mentoring of junior resources.

Responsibilities

Strategic Responsibilities

• Bring to life the culture engine and develop culture marketing strategies in line with company requests and deliverables
• Stay up-to-date on current cultural trends, memes, and social conversations relevant to our target audience.
• Identify opportunities to leverage cultural insights to create more engaging and relevant advertising campaigns.
• Full project management of culture activities from study design, fieldwork, insights analysis and packaging
• Collaborate with various Opcos and stakeholders to ensure that advertising campaigns are culturally sensitive and aligned with our brand values.

Planning and Ideation

Culture Engine

Data Analysis & Reporting

Qualifications

Specific Skills (Beneficial)

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