Biddable Search Specialist

Overview

Join to apply for the Biddable Search Specialist role at WPP Media .

WPP Media is WPP’s global media collective. We bring the best platform, people, and partners together to create growth opportunities for our clients and communities. For more information, visit wppmedia.com or wpp.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

Role

At WPP Media, we value our culture and people. This role requires embracing WPP & WPP Media’s shared core values and delivering exceptional experiences for clients and colleagues.

Responsibilities

• Implement and optimise end-to-end Google campaigns across major platforms (Google Ads, Display, DV360, etc.) and stay updated with platform changes.
• Understand ad formats and targeting options across platforms and use them to achieve client objectives.
• Interpret data from digital marketing platforms to optimise campaigns and provide actionable insights.
• Produce accurate reporting on all digital marketing activity.
• Manage and control client spends in line with company processes across Google channels.
• Ensure campaigns deliver on internal performance requirements linked to client KPIs.
• Leverage relationships with Google to assist in setup and optimisation of campaigns / accounts.
• Conduct audience, keyword, placement, and platform research to inform paid media strategies.
• Keep up to date with latest trends in digital marketing and paid search.
• Maintain brand safety and viewability controls to protect client brands.
• Manage stakeholder relationships and communications with clients and internal teams; ensure adherence to SLAs and performance standards.

Qualifications

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Johannesburg, Gauteng, South Africa

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