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Conceptual Copywriter

Conceptual Copywriter

AccentureCape Town, ZA
1 day ago
Job description

Job title : Conceptual Copywriter

Job Location : Western Cape, Cape Town

Deadline : October 29, 2025

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Responsibilities (but not limited to) :

  • Craft copy that’s suited to social formats without sacrificing it’s quality Work closely with the creative teams (i.e. designers, art directors etc.); share views and contribute constructively
  • Collaborate with the broader internal stakeholders to bring value and cohesion
  • Listen to understand the brief to ensure clarity before undertaking tasks and seek solutions
  • Understand the importance of on-brand writing and adapting different tone of voice for different clients
  • Work on small, medium and large projects and invested in final product
  • Understand relevant social media platforms and tools and understand the fundamentals of great content marketing
  • Ability to learn (quickly) the latest social media formats, trends and social behaviours of the audience to adapt work and ensure it is relevant
  • Appreciation of creative strategy and curiosity about how businesses work
  • Capable of presenting ideas and concepts articulately and confidently to the team
  • Able to practice cross-channel thinking and contribute creative solutions
  • Able to come up with exciting and unique ways to manipulate formats and platforms to create ground-breaking work
  • Ability to advise juniors and offer support
  • Proofread copy to ensure there are no spelling / grammar / tonal errors
  • Provide relevant and reasonable feedback and give input
  • Strategic thinking, analyse situations and respond with solutions
  • Keep abreast of advertising trends within industry best practices
  • Qualifications / Requirements / Skills

  • Tertiary qualification in Copywriting / Digital Copywriting Proficient in Office365 (i.e. MS Teams / Word, PowerPoint, etc.)
  • Minimum 4 years working experience as a MW Copywriter in an Advertising Agency / Digital Advertising Agency
  • TTL & Digital experience is essential (well versed in Digital)
  • Sound knowledge and experience in digital writing, an interest in industry trends (i.e. Twitter spaces and the metaverse) and an understanding of principles and best practice
  • Thorough understanding of social platforms and paid formats
  • Own social account or regularly consumes social media and is familiar with TikTok or curious about it (beneficial)
  • An excellent command of the English language (both verbal and written)
  • Strong presentation skills
  • Strong time management skills
  • Strong multitasking skills (ability to work on multiple campaigns / briefs at any given time)
  • Portfolio demonstrating TTL & Digital work
  • Personal Attributes :

  • Team player with the ability to work independently
  • Able to work under pressure, Creative “out of the box” thinker
  • Proactive Resilient Deadline driven Meticulous with attention to detail
  • Other : Comfortable to work on-site and comfortable to work alcohol brands (if required)
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    Copywriter • Cape Town, ZA

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