Job title : Conceptual Copywriter
Job Location : Western Cape, Cape Town
Deadline : October 29, 2025
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Responsibilities (but not limited to) :
Craft copy that’s suited to social formats without sacrificing it’s quality Work closely with the creative teams (i.e. designers, art directors etc.); share views and contribute constructivelyCollaborate with the broader internal stakeholders to bring value and cohesionListen to understand the brief to ensure clarity before undertaking tasks and seek solutionsUnderstand the importance of on-brand writing and adapting different tone of voice for different clientsWork on small, medium and large projects and invested in final productUnderstand relevant social media platforms and tools and understand the fundamentals of great content marketingAbility to learn (quickly) the latest social media formats, trends and social behaviours of the audience to adapt work and ensure it is relevantAppreciation of creative strategy and curiosity about how businesses workCapable of presenting ideas and concepts articulately and confidently to the teamAble to practice cross-channel thinking and contribute creative solutionsAble to come up with exciting and unique ways to manipulate formats and platforms to create ground-breaking workAbility to advise juniors and offer supportProofread copy to ensure there are no spelling / grammar / tonal errorsProvide relevant and reasonable feedback and give inputStrategic thinking, analyse situations and respond with solutionsKeep abreast of advertising trends within industry best practicesQualifications / Requirements / Skills
Tertiary qualification in Copywriting / Digital Copywriting Proficient in Office365 (i.e. MS Teams / Word, PowerPoint, etc.)Minimum 4 years working experience as a MW Copywriter in an Advertising Agency / Digital Advertising AgencyTTL & Digital experience is essential (well versed in Digital)Sound knowledge and experience in digital writing, an interest in industry trends (i.e. Twitter spaces and the metaverse) and an understanding of principles and best practiceThorough understanding of social platforms and paid formatsOwn social account or regularly consumes social media and is familiar with TikTok or curious about it (beneficial)An excellent command of the English language (both verbal and written)Strong presentation skillsStrong time management skillsStrong multitasking skills (ability to work on multiple campaigns / briefs at any given time)Portfolio demonstrating TTL & Digital workPersonal Attributes :
Team player with the ability to work independentlyAble to work under pressure, Creative “out of the box” thinkerProactive Resilient Deadline driven Meticulous with attention to detailOther : Comfortable to work on-site and comfortable to work alcohol brands (if required)Media / Advertising / Branding jobs