Job title : Consumer Marketing Manager
Job Location : Gauteng, Johannesburg
Deadline : November 06, 2025
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- We are seeking a Marketing Manager to strengthen our consumer marketing efforts in South Africa and key Sub-Saharan Africa markets. This role focuses on acquiring new consumers and boosting consumption and retention for both our Free and Subscriber businesses.
What You'll Do
Lead extensive campaign launches in South Africa and implement smaller campaigns in other Sub-Saharan African markets. This involves close collaboration with local and global cross-functional teamsApply on-platform and off-platform data to uncover consumer insights, advising campaign strategies and marketing approaches that align with regional market opportunities and business objectivesWork closely with internal and external partners to develop comprehensive marketing briefs, encompassing creative and media mandatesDrive initiatives in high-opportunity markets to achieve acquisition goals and build brand awareness through non-traditional media channelPartner with on-ground agencies and vendors to identify relevant local touchpoints for brand awareness, consideration, and conversionConduct in-depth analysis of campaign performance to extract takeaways that will build future strategiesCollaborate to adapt outstanding global marketing efforts to be locally relevantWork with cross-functional teams to implement local marketing and music activitiesWho You Are
Minimum 4-5 years in marketing and brand management in South Africa, with exposure to other Sub-Saharan African marketsExtensive experience in brand, consumer insights, digital marketing and / or project management. Proven track record to lead cross-functional teams in delivering major new products or services within digital businesses, FMCG or retailDeep understanding of consumer insights and a demonstrated ability to translate these insights into effective campaignsStrong analytical and quantitative skills, capable of using data and metrics to justify requirements, features and drive marketing efficiencyHigh attention to detail and a track record of independently running multiple, competing priorities simultaneouslyA collaborative working styleA bias for action and a strong work ethicWhere You'll Be
This role is based in Johannesburg, South AfricaWe offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from homeMedia / Advertising / Branding jobs#J-18808-Ljbffr