Director of Product Marketing

Location : Durbanville Cape Town

Salary : Competitive

Hybrid or In-office : Hybrid

About the Company

Our client is a global provider of innovative compliance-technology solutions empowering financial services firms to navigate regulatory complexity with confidence. Operating across multiple continents they deliver an integrated platform used by over a million professionals worldwide.

Why Join Them

This is a rare opportunity to build and lead a Product Marketing function in a rapidly expanding RegTech business. With strong investment global scale and a unified platform at the heart of the industry youll shape go-to-market strategy influence commercial performance and have a meaningful impact on product adoption and revenue growth. As the company continues its ambitious global expansion youll work with experienced leaders and cross-functional teams to define positioning in a competitive fast-evolving market.

About the Role

As the Director of Product Marketing you will establish and lead the Product Marketing capability for one or more major product pillars within a unified compliance platform. You will develop compelling positioning messaging and go-to-market strategies ensuring alignment across product demand generation sales and customer success. The role will directly influence pipeline development conversion and revenue while driving commercial enablement and deepening market intelligence to support strategic decision-making.

Requirements and Responsibilities

Key Responsibilities

• Develop and own the product-marketing strategy for core product pillars (e.g. Employee Compliance Trade & Surveillance Third-Party / KYC).
• Craft clear differentiated positioning and messaging that communicates the value proposition within the RegTech and compliance-technology markets.
• Lead go-to-market planning for new products feature releases and ecosystem expansions collaborating closely with product content demand generation sales and enablement teams.
• Enable commercial teams by creating sales tools competitive battlecards and buyer personas across senior compliance risk conduct and technology audiences.
• Partner with demand generation and ABM teams to drive conversion aligning product-marketing priorities with field activity.
• Define monitor and optimise product-marketing KPIs to improve performance and visibility.
• Conduct ongoing market and competitive intelligence surfacing insights for product and strategy leadership.
• Collaborate with content digital and global field teams to produce customer-centric assets that support the buyer journey and pipeline growth.
• Influence pricing and packaging in partnership with product management revenue operations and executive leadership.

Experiences and Skills

Required Experience :

Director

Key Skills

Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1