Founded in Cape Town, South Africa, in 2000, Clickatell made history as the first company to connect businesses on the internet with consumers on mobile phones via SMS, using just four lines of code. Today, it powers AI-driven chat commerce experiences for leading enterprises across banking, retail, travel, telecoms, healthcare and more, trusted by global brands including Fiserv, Ria, Discovery, ABSA, Tymebank, Standard bank, FlySafair, Clientèle, Pick n Pay, Massmart (Walmart), MTN, Telkom, Toyota, Europcar, and thousands of additional businesses across the US, Europe, and the Global South markets.
Over 25 years, Clickatell has continued to innovate and introduced a series of industry firsts, including the world’s first tokenized payments in WhatsApp; KYC-compliant chat banking; best-in-class conversational commerce utility use cases; and the launch of Chat-2-Pay in partnership with Visa. Its award‑winning, enterprise‑grade AI‑powered Chat Commerce Platform enables leading consumer brands to interact and transact with customers in the same chat interface they use every day to run their lives.
The Role
We are seeking a strategic, data‑driven, and growth‑focused Vice President of Marketing to lead our marketing function and partner closely with our sales organisation as we drive scalable revenue growth in a B‑2‑B SaaS environment. This leader will be responsible for the full marketing portfolio – from brand and positioning to go‑to‑market execution, demand generation, and marketing operations. The ideal candidate brings deep expertise in revenue marketing, account‑based marketing (ABM), and marketing technology, and has a proven track record of building high‑performing teams that deliver measurable business impact. This is a critical leadership role that requires strong cross‑functional collaboration with Sales, Product, and Customer Success. Having a strong perspective within the communications, commerce, software and AI space will be valuable.
The Responsibilities
Growth & Demand Generation
- Own and execute the global demand generation strategy across inbound, outbound, and ABM channels.
- Drive marketing‑sourced and influenced pipeline growth, working closely with Sales and Sales Ops to align on targets and execution.
- Optimize the full marketing funnel – from lead acquisition to conversion – using data‑driven experimentation and performance insights.
- Build scalable ABM programs targeting key verticals, buying committees, and enterprise accounts.
Marketing Technology & Operations
Lead the strategy, integration, and optimization of the MarTech stack (e.g., HubSpot, Salesforce, ABM platforms, attribution tools).Ensure marketing automation, campaign attribution, and data integrity are tightly aligned with sales systems and reporting.Champion operational excellence, measurement, and continuous improvement across all marketing programs.Positioning & Go‑to‑Market Execution
Own brand positioning, messaging, and value proposition across all customer segments and channels.Lead go‑to‑market planning and execution for new products, features, and market expansions.Ensure alignment between marketing, product, and sales to drive awareness, adoption, and revenue growth.Marketing Metrics & Performance Management
Define and track key marketing metrics across the funnel, including lead volume, conversion rates, pipeline velocity, CAC, LTV, and ROI.Build and maintain dashboards that provide visibility into campaign performance, channel effectiveness, and budget utilization.Use data to inform strategic decisions, optimize spend, and identify opportunities for growth and efficiency.Partner with Finance and Sales Ops to ensure accurate forecasting, attribution, and reporting across all marketing initiatives.Brand & Communications
Guide brand evolution and ensure consistency across all touchpoints.Oversee corporate communications, PR, and thought leadership to elevate brand authority and market presence.Develop and execute a marketing strategy that supports company growth goals and customer lifecycle stages.Lead annual and quarterly planning, including budgeting, forecasting, and performance tracking.Build, mentor, and scale a high‑performing marketing team with a culture of accountability, agility, and innovation.Experience Required
12+ years of progressive B2B marketing experience, with at least 5 years in a leadership role at a SaaS company.Proven success in building and scaling demand generation and ABM programs that drive measurable pipeline and revenue.Deep understanding of the B2B buyer journey, funnel metrics, and marketing attribution.Hands‑on experience with modern MarTech stacks, marketing automation, and CRM systems.Strong leadership, communication, and stakeholder management skills.Success Metrics
Marketing‑sourced and influenced pipeline and revenueFunnel conversion rates and velocityABM engagement and target account penetrationCAC, LTV, and marketing ROIMarTech utilization and operational efficiencyTeam engagement and developmentBehavioral Competency
Leading Possibility : Leads a high‑performance and learning culture that focuses on building capacity to deliver more and better in the future. Multipliers harness and develop others to ensure the team works productively and is developed professionally with clear career paths.Striving Optimizer : Strives towards the best version we can be and creates efficiencies to scale for growth. Influences others to optimize the present while thinking about the future. Monitors, evaluates, and makes recommendations to enhance processes, people, financials, and tech.Expert Advisor : Explores, interprets, and pushes the boundaries by implementing best‑in‑class practices, influencing others with unique insight and inspiring innovative thinking. Ensures that teams comprise members with diverse strengths and perspectives to expand thinking.Balancing Risk : Applies good judgement without fail and encourages a mindset of taking smart risks in the team. Proactively manages exposure to risk, is alert to potential vulnerabilities, and drives the required action.Collab Coach : Intentionally creates and supports a culture that facilitates teamwork across the organization. Counteracts silo mentality to maximise team capabilities. Remains optimistic and defuses tension as a team works through issues by using constructive dialogue.Awareness and Empathy : Leads by example by practicing self‑awareness and shows empathy when it is needed. Stays calm and focused under pressure to avoid making rash decisions led by emotions.Blueprint Generator : Provides strategic input and creates the functional strategy that achieves the vision with clear and effective objectives and plans.Aligned Performer : Ensures we are focused on doing the right things at the right time. Provides a high level of clarity for accountabilities, priorities, and direction for the team. Utilises the communication rhythm so information moves accurately and quickly.Change Driver : Capitalises on opportunities for change that shape the organisation with a detailed view of the road going forward and required changes to resources. Prioritises experimenting with new ideas in order to pursue growth opportunities quickly and efficiently. Develops capabilities required to continuously imagine innovative solutions.Driving Results : Energised by challenges and stretch goals. Compelled to achieve despite the obstacles, uncertainty, and complexity. Takes responsibility for the performance of the team and resulting outputs.Benefits Offered
Working with a world‑class, award‑winning, international team with strong values and perspectives on the world. You can expect to become the best version of you in terms of your career and the challenges that will test and grow you. We have a learning culture, we take risks and we are here to make an impact. If that resonates, you will thrive here.
Medical Aid / Healthcare contributionPension fund contributionQuarterly performance incentive bonusRisk benefit company contributionsReimbursable communications allowance for internet and mobile phone bills5 personal days leave a year, over and above your annual leave + ½ day off on your birthdayFlexible working conditions (remote & in‑person) with access to office hubs as requiredcurrent policyWe care about values and only hire the courageous willing to take smart risks and do what is right for the customer and the company. Clickatell is unequivocally committed to diversity, inclusion and belonging. We believe that we are stronger in our differences and that sameness limits our thinking and opportunities. It’s in our differences that we will find the power to keep ‘giving people back their time’, which is our WHY.
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