Coordinator II : Marketing (P8) (University Relations Division : Marketing & Brand) (Re-advert)

Overview

Coordinator II : Marketing (P8) (University Relations Division : Marketing & Brand) (Re-advert)

The University of Johannesburg (UJ) is a vibrant and cosmopolitan institution, guided by its bold UJ Strategy 2035, which emphasises Societal Impact and Sustainability, Global Footprint and Partnerships, and Technology for the Future. Committed to transformative change, UJ’s mission is “To transform and serve humanity through innovation and the collective and collaborative pursuit of knowledge.” The University is guided by the vision of building “An international university of choice, anchored in Africa and the global south, dynamically shaping a sustainable future".

Introduction The University is committed to progressive, transformative change and aims to enhance its reputation and brand visibility through coordinated marketing and communications aligned with the university’s strategic objectives.

Job Description

Note on safety and compliance : The University is obligated, in terms of amendments to the Criminal Law (Sexual Offences and Related Matters) Amendment Act 2021 (Act 13 of 2021), to assess all prospective employees (including applicants) against the National Register for Sex Offenders (NRSO). The outcome of such an assessment may impact possible employment with the University.

For more information, please review the following : Justice / Criminal / NRSO

Department Synopsis

The Marketing and Brand Department within the University Relations Division focuses on internal and external marketing, corporate branding, graphic design, events management and social media management. The Brand Marketing department ensures that the university brand is consistent throughout all internal and external communications and that all marketing initiatives enhance the university’s reputation, foster engagement, and support student recruitment.

Job Purpose

This role is responsible for supporting initiatives that enhance the university’s reputation and brand visibility by coordinating marketing and communication activities in line with the university’s strategic objectives.

Responsibilities

• Support the implementation of the university’s marketing and brand initiatives in alignment with established strategies and goals.
• Develop and produce communication materials that reflect the university’s vision and values.
• Coordinate the execution of marketing campaigns, ensuring messaging aligns with the university’s focus on academic excellence, student experience, innovation, and societal impact.
• Act as a point of contact for brand-related queries, ensuring consistent application of messaging, tone, and visual identity across assigned projects and platforms.
• Monitor the use of the university’s corporate identity in materials and communications and flag deviations from brand standards for correction.
• Support the adoption of new branding style and standards in line with evolving industry standards.
• Select and book above-the-line media for advertising campaigns that are budget-aligned and targeted to specific audiences.
• Produce and adapt print, radio, social media, and online advertisements from existing marketing materials, ensuring alignment with strategic objectives.
• Liaise with internal teams, suppliers, and media outlets to ensure accurate and timely delivery of advertising materials.
• Track campaign progress and assist with reporting on performance against agreed objectives.
• Advertise brand shop goods to the university.
• Coordinate the creation of brand PR initiatives in collaboration with the University Relations team.
• Ensure brand marketing campaigns are supported by PR initiatives to ensure longevity.
• Conduct Brand and PR reviews to ensure the UJ brand remains top of mind.
• Manage and monitor the consistent and proper use of the UJ Brand and Corporate Identity across all communication platforms, marketing materials and digital channels.
• Collaborate with internal departments and external vendors to provide guidance and support on correct brand application, addressing any inconsistencies promptly.

Minimum Requirements

Competencies And Behavioural Attributes

Recommendations

Enquiries

Enquiries regarding job content : Mr. Anathi Sidali (Senior Manager : Student Media and Radio) on Tel :

Enquiries regarding remuneration and benefits : Mrs. Chandni Hira-Fakir (HCM Business Partner) on Tel :

Seniority level

Employment type

Job function

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