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Paid Media Performance Marketing Manager (Digital Specialist)

Paid Media Performance Marketing Manager (Digital Specialist)

Hyperclear TechWorkFromHome, Western Cape, South Africa
13 days ago
Job description

JOB TITLE :

Paid Media Performance Marketing Manager (Digital Specialist)

LOCATION :

Cape Town / Stellenbosch or Johannesburg (Hybrid)

ABOUT HYPERCLEAR TECHNOLOGIES :

Hyperclear Technologies is a division of Hyperclear Global Investments, a technology investment holding company headquartered in Mauritius with regional offices in South Africa, Uruguay, and the United Kingdom.

At Hyperclear Technologies, our portfolio of industry-leading technology companies provides clients with a complementary suite of products and services to increase performance through optimisation. We operate at the forefront of innovation, offering solutions that span cyber security, cloud infrastructure, business intelligence, robotic and business process automation, credit analytics, and more.

Why Join Us?

Joining Hyperclear Technologies gives you the unique opportunity to work across a range of exciting and diverse brands in the technology space, including :

  • Cyberlogic : A managed solutions provider specialising in cyber security, cloud, infrastructure, and business intelligence.
  • Flokzu : A no-code business process management platform that allows users to automate complex business processes with a simple drag-and-drop interface, serving customers in 70 countries worldwide.
  • Cogent : A tech company operating under the banner of hyper-automation is recognised as the only pure-play hyper-automation company in the EMEA region. Cogent partners with Blue Prism, a leader in Connected Robotic Process Automation.
  • Principa : A consulting and analytics business with innovative financial services products designed to foster financial inclusion and access to credit in emerging markets through custom-built decisioning technology.
  • Scriptex : A bespoke solutions development house with nearly a decade of experience rapidly delivering native-cloud software solutions.

Hyperclear Technologies provides a dynamic, forward-thinking environment where you can broaden your horizons and engage with cutting-edge technologies and leading industry thinkers. Our team members are integral to enabling our vision of unlocking human potential through technology, making a tangible impact on businesses and communities worldwide.

By joining Hyperclear Technologies, you are not just joining a company; you are becoming a key player in a growing stable of brands dedicated to innovation, excellence, and making a difference.

Explore the possibilities with us and help drive the future of technology.

PURPOSE OF POSITION :

The Paid Media Performance Marketing Manager drives paid digital acquisition across Hyperclear Technologies' multi-brand portfolio, owning end-to-end campaign execution across Google Ads, LinkedIn, Meta, and other B2B channels from budget management and audience targeting to creative optimisation and performance analytics. This role directly contributes to the Marketing COE's growth objectives by maximising customer acquisition efficiency, driving qualified pipeline generation, and optimising return on ad spend (ROAS) across target B2B markets.

This is a hands-on role requiring a paid media expert with proven execution capabilities in B2B technology environments. Working closely with the Growth Marketing Execution Lead and SEO Manager, the Paid Media Performance Marketing Manager translates strategic direction into high-performing campaigns across multiple brands and channels while ensuring paid media best practices are embedded across all digital properties and aligned with broader marketing OKRs. The role demands a growth partner who understands the complete B2B buyer journey, possesses the technical expertise to optimise complex multi-touch attribution models, and can confidently manage multiple advertising budgets while delivering measurable business impact.

KEY RESPONSIBILITIES :

1. Paid Media Strategy Execution & Campaign Planning

  • Execute portfolio-wide paid media strategies aligned with Marketing COE OKRs and Business Unit objectives, focusing on efficient customer acquisition, pipeline velocity, and revenue growth across all digital channels.
  • Establish paid media frameworks, governance standards, and best practices across all portfolio brands to ensure consistent performance and brand safety.
  • Build and maintain quarterly execution roadmaps with budget forecasts, channel mix optimisation, and expected impact on key growth metrics (MQLs, SQLs, pipeline, CAC).
  • Implement full-funnel paid media programmes spanning awareness, consideration, and decision stages, optimising for multi-touch attribution and buyer journey progression.
  • Partner with the Group Marketing Manager and the Growth Marketing Execution Lead to integrate paid media into broader growth marketing initiatives, content marketing initiatives, events, launches, and multi-channel campaigns.
  • Translate business objectives and revenue targets into actionable paid media initiatives with clear KPIs and accountability frameworks.
  • Identify and test new channel opportunities and platform expansions based on audience behaviour, competitive intelligence, and ROI potential.

    • 2. Multi-Channel Campaign Management & Optimisation

  • Manage and optimise paid advertising campaigns across Google Ads, LinkedIn Campaign Manager, Meta Business Suite (Facebook, Instagram), and emerging B2B channels.
  • Build campaign structures, including account architecture, ad groups, audience segments, bidding strategies, and conversion tracking implementations.
  • Execute continuous optimisation across targeting parameters, ad copy, creative assets, landing page experiences, and conversion pathways to maximise performance.
  • Conduct daily campaign monitoring, identifying performance anomalies, budget pacing issues, and immediate optimisation opportunities.
  • Implement advanced tactics, including retargeting sequences, lookalike audience expansion, account-based marketing (ABM) strategies, and intent-based targeting.
  • Optimise bidding strategies (manual CPC, target CPA, target ROAS, and automated bidding) based on campaign objectives and performance data.
  • Execute seasonal campaigns, market activation programs, and time-sensitive promotional initiatives aligned with business priorities.
  • Monitor competitive paid media activity, analysing competitor ad creative, messaging strategies, and landing pages.

    • 3. Budget Management & Resource Allocation

  • Manage paid media budgets across multiple business units within the portfolio, allocating spend based on channel efficiency, audience response, revenue contribution, and each BU's growth objectives.
  • Execute monthly budget planning, forecasting, and pacing analysis to ensure optimal spend distribution.
  • Conduct regular reallocation exercises, shifting investment toward highest-performing channels, campaigns, and audience segments based on performance data.
  • Calculate and track efficiency metrics, including cost-per-click (CPC), cost-per-lead (CPL), cost-per-MQL, cost-per-SQL, customer acquisition cost (CAC), and CAC payback periods.
  • Build scenario models identifying investment needs and expected returns across different spend levels to achieve growth targets.
  • Negotiate platform spend commitments to secure preferential rates, beta access, and platform support relationships.
  • Maintain comprehensive budget tracking documentation, reconciling platform spend and identifying discrepancies.

    • 4. Performance Analytics, Attribution & Reporting

  • Monitor paid media performance across Google Analytics, platform native analytics, CRM systems, and marketing automation platforms.
  • Build and maintain automated performance dashboards in Google Data Studio / Looker Studio with custom metrics and real-time campaign monitoring.
  • Collaborate with the GMM to define and track paid media KPIs, including impressions, clicks, CTR, conversion rates, MQL / SQL generation, pipeline contribution, influenced revenue, ROAS, and CAC ratios.
  • Implement multi-touch attribution modelling to understand customer journey touchpoints, channel interactions, and conversion path analysis across paid channels.
  • Conduct root cause analyses for performance fluctuations, budget inefficiencies, and conversion rate drops with actionable recommendations.
  • Produce weekly performance snapshots and monthly reports with insights, trend analysis, competitive intelligence, and recommendations for stakeholders.
  • Calculate and report ROI metrics, including CAC : LTV ratios, pipeline coverage, revenue attribution, and contribution to overall marketing efficiency.
  • Implement and optimise conversion tracking, UTM parameter strategies, and event tracking in GA for accurate performance measurement.
  • Track platform algorithm updates, auction dynamics, and industry changes, proactively adjusting strategies to maintain a competitive advantage.

    • 5. Audience Development & Targeting Strategy

  • Develop audience segmentation strategies based on firmographic data, technographic signals, buyer personas, account tiers, and behavioural indicators.
  • Build and maintain custom audiences, lookalike audiences, and retargeting segments across all platforms, ensuring proper audience sizing and reach optimisation.
  • Implement account-based marketing (ABM) targeting strategies, creating custom audiences for named account lists and high-value prospect segments.
  • Execute intent-based targeting using third-party data providers, identifying in-market buyers and accounts exhibiting purchase intent signals.
  • Develop sequential retargeting campaigns across platforms, nurturing prospects through the buyer journey with progressive messaging and offers.
  • Conduct audience performance analysis, identifying top-performing segments, optimal frequency caps, and saturation thresholds.
  • Collaborate with Sales and Revenue Operations to align audience definitions, lead scoring criteria, and account prioritisation frameworks.
  • Monitor audience overlap and cross-channel frequency management to optimise reach and reduce waste.

    • 6. Creative Strategy, Testing & Landing Page Optimisation

  • Partner with creative teams to develop high-converting ad creative assets, including static images, carousels, videos, and interactive formats optimised for B2B audiences.
  • Provide data-driven creative briefs incorporating performance insights, competitive analysis, audience preferences, and platform best practices.
  • Execute systematic creative testing frameworks, including A / B tests, multivariate tests, and iterative optimisation across ad formats, messaging angles, and visual treatments.
  • Analyse creative performance metrics, including click-through rates, engagement rates, view-through rates, and conversion rates by creative variation.
  • Collaborate with web development and UX teams to optimise landing page experiences through layout testing, form optimisation, and value proposition clarity.
  • Conduct landing page audits identifying friction points, technical issues, load speed problems, and user experience barriers impacting conversion performance.
  • Implement post-click optimisation strategies, including dynamic content personalisation, progressive profiling, and lead nurturing sequences.
  • Test and optimise call-to-action placement, form designs, and offer positioning for paid traffic sources.

    • 7. Conversion Funnel Optimisation & Lead Quality Management

  • Map and optimise conversion funnels from ad impression through lead generation, nurturing, sales qualification, and revenue conversion.
  • Conduct funnel analysis identifying optimisation opportunities at each stage, including landing pages, forms, thank-you pages, and follow-up sequences.
  • Partner with marketing automation and sales operations teams to establish lead quality definitions, scoring models, and qualification criteria.
  • Analyse lead quality metrics, including MQL-to-SQL conversion rates, SQL-to-opportunity rates, opportunity-to-closed-won rates, and sales cycle length by channel.
  • Implement lead quality improvement initiatives, including negative keyword management, placement exclusions, audience refinement, and bid adjustments based on quality signals.
  • Develop channel-specific lead nurturing strategies, ensuring paid-acquired leads receive appropriate follow-up and progression through the buyer journey.
  • Execute win / loss analysis for paid-acquired opportunities, identifying patterns in successful conversions and reasons for lost deals to inform targeting refinement.

    • 8. Testing & Experimentation Framework

  • Establish testing methodologies across campaigns, audiences, creative, landing pages, and conversion pathways to systematically improve performance.
  • Design and execute structured experiments with clear hypotheses, control groups, statistical significance testing, and rollout plans for winning variations.
  • Conduct platform feature testing, including new campaign types, bidding strategies, audience options, and ad formats, to identify performance opportunities.
  • Implement incremental testing approaches, including geo-split tests, time-based holdouts, and matched market tests to measure campaign incrementality.
  • Document testing results, learnings, and recommended actions in a centralised knowledge base for cross-brand application and institutional learning.
  • Scale successful tactics across portfolio brands while adapting approaches for brand-specific contexts, audiences, and market dynamics.

    • 9. Cross-Functional Collaboration & Stakeholder Management

  • Brief creative teams on paid media requirements, providing performance data, audience insights, and creative specifications for asset development.
  • Coordinate with the SEO Manager to align keyword targeting strategies, prevent channel cannibalisation, and identify opportunities for integrated search strategies.
  • Partner with business units to understand product roadmaps, feature releases, and go-to-market priorities, translating into paid media support plans.
  • Work with sales teams to gather feedback on lead quality, buyer journey insights, and closed-loop attribution, incorporating learnings into campaign optimisation.
  • Collaborate with revenue operations team to ensure accurate tracking, attribution modelling, and reporting alignment between marketing and sales systems.
  • Provide paid media training and guidance to team members through documentation, platform walkthroughs, and knowledge-sharing sessions.
  • Communicate performance, priorities, and recommendations the business through clear, commercially, business-focused reporting.
  • Review website changes, new designs, and feature releases to ensure tracking, conversion optimisation, and paid media integration before launch.

    • 10. Multi-Brand Portfolio Management & Prioritisation

  • Manage paid media priorities across multiple brands, allocating budgets and resources based on commercial objectives, growth potential, competitive dynamics, and market maturity.
  • Execute brand-specific paid media tactics while maintaining consistent measurement standards, governance frameworks, and best practices across the portfolio.
  • Align paid media execution with individual brand positioning, buyer personas, and value propositions while leveraging shared services efficiencies and cross-portfolio learnings.
  • Identify cross-brand audience opportunities, content syndication tactics, and shared creative assets that drive efficiency while maintaining brand integrity.
  • Monitor competitive threats across market segments, tracking competitor spend patterns, messaging shifts, and new campaign launches requiring response.
  • Balance growth investment across established brands requiring scale and emerging brands requiring efficient market entry.

    • 11. Marketing Technology & Platform Management

  • Own the paid media technology stack, including Google Ads, LinkedIn Campaign Manager, Meta Business Manager, Google Analytics 4, Google Tag Manager, and other relevant platforms.
  • Ensure proper tracking implementation, UTM parameter strategies, conversion tracking, and data integrity across all digital properties and paid campaigns.
  • Configure and maintain platform integrations between advertising platforms, CRM systems, marketing automation tools, and analytics solutions.
  • Evaluate and recommend new paid media technologies and tools to enhance capabilities, efficiency, and competitive advantage.
  • Stay current with emerging paid media technologies, automation capabilities, AI-driven optimisation features, and platform beta programmes.
  • Troubleshoot tracking issues, pixel fires, conversion attribution problems, and data discrepancies between platforms and analytics systems.

    • 12. Agency & Vendor Management

  • Manage relationships with external paid media agencies, consultants, and platform representatives to augment internal capabilities as needed.
  • Oversee agency briefings, performance evaluations, and scopes of work, reviewing deliverables including campaign strategies, optimisation recommendations, and performance reports.
  • Ensure external partners deliver against agreed KPIs, budgets, and quality standards while adhering to brand guidelines and compliance requirements.
  • Negotiate contracts and manage budgets for external paid media services, creative production, and platform partnerships.
  • Coordinate with platform account representatives to access beta features, resolve technical issues, and secure support for high-priority initiatives.

    • 13. Compliance, Quality Assurance & Best Practices

  • Review paid media implementations for accuracy, brand compliance, tracking integrity, and adherence to platform policies and advertising standards.
  • Lead quality assurance processes for campaign launches, tracking implementations, and creative approvals before activation.
  • Ensure all paid media activities adhere to data privacy regulations (GDPR), platform advertising policies, and ethical marketing practices.
  • Stay current with platform policy updates, industry regulations, and emerging compliance requirements through continuous professional development.
  • Champion paid media best practices across the organisation, educating stakeholders on the role of paid acquisition in sustainable growth.
  • Document paid media processes, workflows, campaign playbooks, and standard operating procedures to ensure consistency and knowledge transfer.

    • KEY REQUIREMENTS :

    Education / Qualifications :

  • Bachelor's degree in marketing, business, communications, analytics, or a related field preferred, OR an equivalent combination of education and experience.
  • Platform certifications highly desired : Google Ads Certification (Search, Display, Video), LinkedIn Marketing Labs Certification, Meta Blueprint Certification, and HubSpot Inbound Marketing Certification.

    • Experience :

  • Minimum 4-7 years of progressive paid media experience with demonstrated expertise in multi-channel campaign management, budget optimisation, and performance marketing.
  • Proven track record managing multiple advertising budgets, ideally for organisations with multi-brand portfolios with measurable ROI and business impact.
  • B2B technology, SaaS, or enterprise software experience required – demonstrated understanding of complex, multi-stakeholder buying processes and longer sales cycles.
  • Experience managing paid media across multiple websites, brands, or client accounts (shared services, multi-brand, or agency experience advantageous).
  • Direct experience with full-funnel demand generation programmes spanning awareness through conversion, with clear attribution to pipeline and revenue outcomes.
  • Demonstrated ability to work autonomously while collaborating across cross-functional teams, self-directing workload and priorities in fast-paced environments.
  • Strong execution background with daily hands-on campaign management, optimisation, and performance analysis across multiple platforms.
  • Experience implementing tracking solutions, attribution modelling, and marketing analytics frameworks to measure campaign effectiveness.
  • Proven problem-solving ability in troubleshooting technical issues, including tracking failures, conversion discrepancies, and platform integration challenges.
  • Experience leveraging AI-powered campaign optimisation tools, automation features, and predictive bidding strategies to enhance performance.
  • Demonstrated ability to present complex performance data and recommendations to executive stakeholders with confidence and clarity.
  • Track record of building scalable processes, documentation, and frameworks that can be replicated across multiple brands or business units.

    • Technical Competencies / Skills

  • Expert proficiency in core paid media platforms : Google Ads (Search, Display, Performance Max, YouTube), LinkedIn Campaign Manager, and Meta Business Suite (Facebook Ads Manager, Instagram advertising).
  • Working knowledge of programmatic advertising platforms, demand-side platforms (DSPs), and account-based marketing (ABM) tools (6sense, Demandbase, Terminus).
  • Advanced proficiency in Google Analytics 4, including conversion tracking, event configuration, custom dimensions, audience building, and attribution reporting.
  • Strong technical understanding of Google Tag Manager for implementing tracking pixels, conversion events, and custom event triggers.
  • Experience with marketing automation platforms and CRM systems for lead tracking and closed-loop attribution.
  • Proficiency in creating data visualisations and performance dashboards in Google Data Studio / Looker Studio, Power BI, or similar platforms.
  • Advanced Excel / Google Sheets proficiency to analyse datasets and build performance dashboards to extract actionable insights for campaign optimisations.
  • Deep expertise and proficiency of UTM parameter strategies, URL tracking, and campaign tagging conventions for accurate performance measurement.
  • Familiarity with A / B testing platforms, landing page builders, and conversion rate optimisation tools.
  • Working knowledge of HTML, CSS, and JavaScript sufficient to troubleshoot tracking issues and communicate technical requirements to developers.
  • Experience with ad creative tools (Canva, Adobe Creative Cloud) for basic design needs and creative collaboration.

    • Behavioural Competencies / Skills

  • Strategic Thinking : Ability to translate business objectives into channel strategies, connecting campaign performance to revenue outcomes and commercial priorities.
  • Execution Excellence : Proven ability to manage high volumes of campaigns efficiently while maintaining optimisation standards and performance quality.
  • Analytical Thinking : Strong quantitative skills to analyse complex data sets, identify patterns, isolate variables, and make evidence-based optimisation decisions.
  • Budget Acumen : Demonstrated financial management capability with experience forecasting, allocating, and optimising multiple advertising investments.
  • Technical Proficiency : Strong troubleshooting skills to diagnose tracking issues, platform problems, and integration failures independently.
  • Communication Skills : Exceptional ability to distil complex performance data into clear, actionable insights for both technical and non-technical stakeholders.
  • Stakeholder Management : Provent to present to and advise all stakeholder, and business unit leaders with confidence.
  • Cross-Functional Collaboration : Effective partnership skills working across shared services teams, multiple Business Units, sales organisations, centralised marketing functions, and technical teams.
  • Self-Direction & Autonomy : Ability to work independently, prioritise competing demands, and drive results with minimal oversight in ambiguous environments.
  • Commercial Acumen : Deep understanding of B2B economics, including CAC, LTV, payback periods, pipeline coverage, and contribution to revenue targets.
  • Continuous Learning : Self-motivated to stay current with platform updates, algorithm changes, industry trends, and emerging best practices.
  • Adaptability : Comfortable managing changing priorities, shifting budgets, and evolving strategies in fast-paced, high-growth environments.
  • Results-Driven : Track record of setting ambitious goals, holding yourself self-accountable, and delivering measurable pipeline growth and customer acquisition improvements.
  • Process-Orientated : Ability to create efficient workflows, document playbooks, and establish systematic approaches for consistency and knowledge sharing.
  • Attention to Detail : Meticulous approach to campaign setup, tracking implementation, budget management, and quality assurance.
  • Growth Mindset : An experimental orientation with a willingness to test new approaches, learn from failures, and continuously iterate toward better performance.

    • Should you work from home, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location to deliver your best in terms of performance and productivity.

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