E-Com & Performance Marketing Manager

Purpose

The E-com & Performance Marketing Managers' main responsibility will be to oversee all strategic growth and innovation across web (Shopify), CRM, performance marketing, and tech enablement. This role requires someone highly proficient in performance marketing strategy as well as deep technical knowledge in front-end development, design, and Shopify customisation. The core objective of this role is to drive Burnt's e-commerce and digital performance ecosystem by integrating web, data, CRM, and paid channels into one intelligent growth engine that scales locally and globally.

Key Responsibilities

• Building out scalable performance marketing strategies across multiple markets.
• Manage the rest of the Performance Marketing team and work with key role players to build out the performance marketing department and hire top talent.
• Oversee CRM strategy (Klaviyo); segmentation, lifecycle flows, retention campaigns, A / B testing, LTV growth.
• Lead analytics and reporting; site metrics, campaign ROI, attribution, and customer journey dashboards.
• Scout and implement new tech tools; personalisation, loyalty, AI-driven analytics, on-site chat, and global expansion strategies.
• Collaborate with creative & marketing on campaign launches, ensuring technical execution excellence.
• Own and evolve Shopify performance (UX / UI, CRO, speed, integrations, and customer journey etc).
• Manage and maintain the Shopify storefront, ensuring high performance, security, and functionality.
• Customise Shopify themes and templates according to business needs and best practices.
• Implement responsive web designs that ensure optimal performance across all devices.
• Collaborate with the marketing / design team to create, update, and manage landing pages, product pages, and promotional campaigns.
• Integrate third-party apps and tools with Shopify to extend site functionality.
• Troubleshoot and resolve technical issues related to the website, including bugs, load speed, and user experience concerns.
• Optimise site performance for SEO, ensuring on-page and technical SEO practices are implemented.
• Monitor website analytics and reporting tools to measure site performance, traffic, conversion rates, and other KPIs.
• Stay updated on Shopify's latest features, apps, and industry trends to make informed recommendations.
• Ensure the website meets accessibility standards and is aligned with our brand's tone and voice.
• A deep understanding of paid media is required across Meta, Google etc as this role will need to oversee the paid media division.
• Be a true team player that works well with a team.

Qualifications

Experience

Additional Information

Position is full time; offices are currently based in Woodstock, Cape Town. Start Date : November / December.

If you have not heard back within 14 days of applying, please deem your application as unsuccessful. We are super excited to hear from you and welcome our next member to the team.

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