Paid Media Specialist

Company description

Publicis is a global leading full-service digital, shopper, data and media agency, delivering best-in-class strategy, creative, and technology as part of a Global network. We work with some of the country’s leading brands. We are experts in the full range of digital disciplines including web, mobile, social, Google, CRM and data.

The agency is young, dynamic and growing rapidly and we are constantly looking for great digital professionals who really want to make a major impact on the digital landscape.

We are seeking an experienced digital Paid Media Specialist to drive innovative and highly effective digital marketing executions for our clients.

Devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies.

Manage the day-to-day activities of these accounts including technical changes, analyzing and drawing insight from third-party analytics data and implementing innovative management techniques to maximize campaign performance.

Develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.

Confidence to manage agency relationships with client service and drive increased performance.

Responsibilities

• Keep up to date with paid search advertising trends, techniques and industry related software.
• Conduct detailed competitor research.
• Conduct extensive keyword research, analyze and test keyword performance across multiple channels with multiple campaigns.
• Set up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimization across various channels.
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
• Monitor keyword bids and daily / monthly budget caps.
• Report on quality scores, impressions, click-through rates and other account metrics.
• Collaborate with agency team to ensure all activity is complementary.
• Conduct A / B testing to improve landing pages, ad copy, keywords, bids.
• Optimize campaigns to improve client ROI.
• Create audiences and target them appropriately in relevant campaigns.
• Identify macro and micro conversions and create conversion tracking for those areas.
• Create campaigns on Search, GDN and YouTube.
• Monitor campaign results, analyze key metrics, optimize click-through and conversion rates and create and review daily, weekly, monthly reports for clients.
• Build relationships with external representatives from Google, Facebook, etc.
• Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goals.
• Participate in client monthly status meetings.

Qualifications

TECHNICAL REQUIREMENTS

MINDSET

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