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Product and Lifecycle Marketing Lead
KudaCape Town, ZA4 days ago
Job descriptionLead the go-to-market (GTM) strategy for all new product launches, ensuring clear positioning, messaging, and multi-channel campaigns Own the lifecycle marketing strategy (email, push, in-app), mapping user journeys and defining experimentation strategies to drive activation, feature adoption, retention, and reactivation Lead and mentor a team of four people with scope to grow, covering product marketing and CRM execution, setting clear goals and creating development opportunities Collaborate with Product, Performance Marketing, Brand & Comms, and Customer Experience to ensure customers are at the heart of all GTM and lifecycle plans Conduct and oversee market research, customer interviews, and competitor analysis to uncover insights and shape messaging Translate product features into customer value, creating compelling communications across all touchpoints Manage tooling (e.g. Iterable) and processes to ensure lifecycle campaigns are data-driven, measurable and optimised Partner with Product and BI & Analytics teams to surface behavioural events and user attributes in the CRM platform - enabling timely, personalized communications, and robust segmentation Define and report on KPIs such as activation, retention, churn reduction, NPS, and feature adoption Act as the voice of the customer in leadership discussions, ensuring product and marketing strategies align with customer needs 7+ years of experience in product marketing, lifecycle marketing or related roles, with proven success in driving adoption and retention Strong track record of planning and executing GTM strategies for digital products Hands-on experience with lifecycle marketing tools (Iterable or similar) and an understanding of marketing automation Exceptional storytelling skills : able to translate product features into customer benefit with clarity and creativit Analytical and data-driven with the ability to design experiments, interpret results, and iterate Experienced leader, able to manage, coach, and grow a team Strong collaboration skills : able to build consensus across Product, Brand, Comms and Growth Fintech or app-first consumer tech experience in African markets is an advantage Administrative / Management jobs
Job title : Product and Lifecycle Marketing Lead
Job Location : Western Cape, Cape Town
Deadline : October 23, 2025
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Marketing • Cape Town, ZA
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