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Marketing Manager

Marketing Manager

NestléGauteng, South Africa
1 day ago
Job description

Job Title : Nespresso Marketing Manager

Location : Bryanston, Company : Nestlé Nespresso

Qualifications : Degree in Marketing Management or equivalent

Experience : 5‑6 years relevant experience in Marketing Management with 2‑3 years in a leadership role

Closing date : 5th September

Position Summary

Drive Nespresso's business results and brand image by translating the global marketing strategy into the local market and ensuring a consistent Nespresso customer experience across all touchpoints.

Key responsibilities include :

  • Collecting and analysing external data (market and consumer) and internal data (channels)
  • Developing insights and recommendations for the organisation
  • Formulating and communicating a consumer‑journey strategy across all channels
  • Ensuring a high‑quality, consistent brand image across all marketing initiatives (IAP, CRM, product launches)
  • Providing marketing tools to B2C and B2B channels to improve business results
  • Collecting channel feedback to refine the consumer‑journey strategy and marketing initiatives
  • Activating Nespresso's consumer base to drive results

Department and Management Responsibilities

  • Drive the overall organisation's business results by making tactical and strategic decisions
  • Build a sustainable organisation and stay current on industry developments
  • Act as spokesperson within the organisation and lead the department’s results
  • Translate global strategy to local market needs and define initiatives to achieve business results
  • Ensure optimal investments and decisions in the operational planning process (CAPEX and OPEX) with Finance leads
  • Manage the P&L / budget within the department
  • Align with HQ stakeholders and other markets on strategy, priorities, and best practices
  • Improve and implement efficient ways of working in line with operational plans and company guidelines
  • People & Performance Management

  • Attract, retain, and develop talent through coaching and learning activities
  • Build a strong, collaborative team with shared goals and purpose
  • Set individual performance goals tied to organisational priorities and monitor progress using PDP methodology
  • Lead by example in NLF behaviours and safety leadership
  • Promote a culture of teamwork, ambition, and professionalism in a happy, healthy, safe work environment
  • Qualifications

  • Degree in Marketing Management or equivalent
  • 5‑6 years’ experience in marketing management
  • Extensive commercial experience in marketing and sales with a strategic mindset, preferably in a high‑end luxury brand or FMCG
  • Extensive organisational and leadership experience
  • Experience in marketing research, CRM, brand management, PR, and end‑to‑end marketing exposure
  • What will make you successful

  • Strong strategic and commercial mindset
  • Leadership and organisational skills
  • Excellent communication and relationship‑building abilities
  • Data‑driven decision making and consumer insight generation
  • #J-18808-Ljbffr

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