Cvm & Marketing Automation Specialist

Reference : HC

• Pales-2The Marketing Automation Specialist contributes to the organizational goals by ensuring the effective planning and execution of the Enterprise's Customer Marketing Strategy and against set objectives, targets and budgets, with a focus on maximizing customer value through engagement.

This includes all Customer Relationship Marketing journey communication, marketing tactical campaigns, upsell and cross-sell campaigns, across the STI brands and 1Life brands on all channels with the purpose to create customer loyalty and advocacy, increase retentions, increase share of wallet and longer survival rate for higher customer Lifetime Value (LTV).

Duties & Responsibilities

Job responsibilities / Key performance areas : Marketing Automation system specialist that creates and executes customer campaigns to drive customer retention, loyalty and lifetime value.

Qualifications

Bachelor's Degree or equivalent in Marketing Management or Customer Relationship Management. Diploma or equivalent on Marketing Automation strategy and implementation. Essential : A minimum of three to five years’ hands‑on marketing automation campaign management experience. Previous role experience working with any marketing automation platform, e.g. SAS, Adobe Marketing Cloud or Salesforce.

Skills and Competencies

Remuneration

R, - R, - Monthly

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