Marketing Administrator

Job Description

Reporting to : Group IT Manager

Purpose of the Role :

To lead and execute strategic marketing initiatives across the company of Companies, enhancing brand visibility, driving customer engagement, and supporting business growth

through integrated marketing campaigns .

Key Duties and Responsibilities

• Stakeholder Engagement
• Deal with multiple businesses around the world in different industries.
• Be able to manage expectations and prioritize key strategic initiatives.
• Collaborate with sales, product, and executive teams to align marketing efforts.
• Provide insight and advice to businesses on channels to market.

Campaign Management

Brand Management

Ensure consistent brand identity across all subsidiaries and platforms.

This includes logos, presentation templates, websites, and online and print literature.

Physical Marketing

Prepare and compile company print media, such as newsletters, corporate

clothing, gifts, etc.

Deal with suppliers to get the best deal in terms of quality, cost, and timelines.

Digital Marketing

Oversee website content, SEO, and social media presence.

Manage paid media campaigns and analytics reporting.

Coordinate with external agencies and vendors.2

Team Leadership

Lead and mentor marketing staff across business units.

Strategy & Planning

Develop and implement group-wide marketing strategies aligned with business

objectives.

Define key performance indicators (KPIs) for all marketing initiatives and report

monthly on performance.

Work with businesses in the group to utilize their budget for maximum impact and

return.

Qualifications and Experience

Bachelors degree or diploma in marketing, communications, or related field.

Minimum 46 years of experience in a marketing role, preferably in industrial or B2B sectors.

Proven track record in strategic campaign execution and brand development.

Strong understanding of digital marketing tools and analytics platforms.

Experience managing cross-functional teams and external vendors.

Excellent communication, project management, and leadership skills.

Additional Attributes

NOTE : The above points do not constitute the incumbents sole job function; the incumbent should use these points as a Guideline. The incumbents direct superior can request the incumbent to complete other tasks that are in line with the Job Specification.