Shopper Marketing Manager

Job title : Shopper Marketing Manager

Job Location : Gauteng, Germiston

Deadline : November 23, 2025

Overview

What we’re looking for : To lead the Shopper Marketing agenda for the total grains portfolio across MT and TT across all channels and key customers. Embed a shopper centric omni channel approach in customer and marketing strategy and sales execution. Delivering commercial results through collaboration with key stakeholders & departments to ensure execution of the AOP Commercial deliverables.

Responsibilities

• Accountable for developing and implementing omnichannel marketing strategies to support business objectives & AOP targets.
• Align trade marketing plans with overall brand strategy and sales goals.
• Drive, embed and execute the E2E process within marketing, DX and the broader business
• Continuously seek opportunities to co-create initiatives with top MT and TT customers to drive specific occasions to enhance shopper engagement and drive conversion, by channel and category
• Ability to leverage precision targeting to optimize strategic shopper campaigns.
• E2E score carding and tracking
• Own booking of media logistics and budget management and reporting, ensuring strict budget Compliance
• Project and budget management with ongoing alignment to marketing
• Monitor competitor activity & conduct regular trade visits
• Management of external agencies & internal stakeholders
• Track real time retail execution performance and provide recommendations for improvement.
• Understanding and development of shopper profiles to build human centric campaigns
• Define and deliver on clear and measurable campaign KPIs
• Data Analysis, Performance Tracking & Development of PCA’s
• Lead annual planning process for grains shopper marketing in partnership with brand teams and sales.
• Development of grains brief to brief the Commercial and Operation teams on 6 weekly shopper executions
• Ad hoc support as require for marketing and commercial activations

Qualifications

#J-18808-Ljbffr