Senior Product Marketing Expert - User Growth

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry‑leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital‑asset products. Binance offers range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Lead user growth strategies across key LATAM markets, focusing on acquisition, activation, engagement, and retention.
• Drive marketing operations, including campaign execution, channel optimization, and ROI tracking to maximize growth impact.
• Partner with product operations to refine user journeys, improve conversion funnels, and enhance overall product adoption.
• Support product marketing efforts by launching new features, partnerships, and go‑to‑market strategies to increase user awareness and adoption.
• Conduct tactical analysis to evaluate performance metrics, diagnose challenges, and deliver actionable insights for growth improvement.
• Collaborate with internal and external stakeholders (marketing, product, BD, ops, data science, customer support) to align resources and achieve growth goals.
• Independently design and execute initiatives in competitive environments while also coordinating large‑scale programs with regional teams.

Requirements

Why Binance

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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