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Mid-Weight Brand Manager : Alcohol Brands – Cape Town

Mid-Weight Brand Manager : Alcohol Brands – Cape Town

VGP RecruitmentCape Town, Western Cape, South Africa
30+ days ago
Job description

Previously disadvantaged candidates will be given preference.

Raise a glass to this fabulous opportunity for a Mid-Weight Brand Manager to join the Marketing team at a leading alcohol brands company in Cape Town. The role will see you working on an exciting portfolio of premium alcohol brands. We are looking for a dedicated candidate to assist the Portfolio Manager in driving volume and value growth across the company’s portfolio. Alcohol brand experience is highly advantageous.

Consultant : Kim Steven –

Responsibilities

  • Ensures Brand volume and value growth in line with the Portfolio Plan
  • Develop brand strategies that are aligned to the brand role in the portfolio and the context of the current environment & trends
  • On time and in full execution of brand activity plans
  • Develop and influence consumer-centric brand bibles that increase differentiation between brands, delivers against the brand role in the portfolio and maximises business growth
  • Understands key customers per channel, their needs and marketing platforms and applies this to operational planning
  • Full understanding of competitor activity in market, and the ability to recommend accordingly shifts in activity plans to deliver against short- and long-term ambitions
  • Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships
  • Develop cross-functional relationships across the business to ensure key stakeholders are aligned behind Brand activity plans
  • Management of brand budgets.

Requirements

The successful candidate must have / be :

  • Marketing Related Degree / Diploma
  • Minimum 5 years’ experience in FMCG / Retail / Liquor environment
  • Proven capability in designing and implementing brand communication and activations, with measurable results aligned to brand objectives”
  • Excellent organisation and communication skills (written, verbal, presentation)
  • Strategic, creative, innovative thinker with strong operational capabilities
  • Strong analytical capability, attention to detail and numeracy
  • Strong commercial acumen
  • Good problem-solving ability
  • Comfortable in negotiating needs of brand relative to those of customers, consumers, media, and events partners
  • Results orientated
  • Persuasiveness and tenacity to sell ideas
  • Understanding of the retail environment and route to consumer Pathways
  • Excellent interpersonal skills, assertive and able to use initiative.
  • Apply to : Consultant : Kim Steven –

    City : Cape Town

    Country : South Africa

    Level of Expertise : Mid

    Remuneration : Negotiable

    Reference Number : #Kim1035

    Kim Steven

    Consultant

    #J-18808-Ljbffr

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    Brand Manager • Cape Town, Western Cape, South Africa

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