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Senior Performance Marketing Specialist

YocoCape Town, ZA

2 days ago

Job description

Job title : Senior Performance Marketing Specialist

Job Location : Western Cape, Cape Town

Deadline : October 26, 2025

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About the role

The Senior Performance Marketing Specialist is responsible for planning, executing, optimising, and reporting on full-funnel performance campaigns across Meta, TikTok, and other emerging channels.

This role plays a key part in driving high-quality acquisition and growing brand presence through creative iteration, audience experimentation, and strategic optimisation. As a senior team member, you’ll take full ownership of these platforms, working closely with content, design, and data teams to identify and scale opportunities.

This role requires a blend of strategic thinking and deep executional expertise. You’re expected to proactively identify growth levers, stay adaptable as priorities evolve, and contribute to a high-performing, collaborative environment.

What you will be doing

Campaign Strategy, Planning & Execution

Develop, execute and optimise full-funnel performance strategies across Meta, TikTok, and other relevant platforms

Translate business and growth objectives into clear, platform-specific strategies and tactics

Manage budgets, bid strategies, placements, and audience segmentation to drive efficiency and volume

Maintain platform hygiene and ensure campaign setup aligns with tracking and funnel goals

Performance Analysis, Reporting & Optimisation

Continuously test and optimise campaigns to improve CAC, ROAS, and lead quality

Monitor performance using Meta Ads Manager, TikTok Ads, Google Analytics, Mixpanel, and Looker Studio

Deliver actionable insights and performance reports that influence strategy

Partner with the data team to enhance attribution accuracy and lifecycle analysis

Creative Collaboration

Brief design and content teams on creative needs based on funnel stage and performance data

Review and provide feedback on creative assets to ensure they align with platform best practices

Lead creative testing cycles to identify high-performing messaging, formats, and placements

Continuous Learning & Channel Innovation

Stay ahead of algorithm changes, privacy updates, and new ad formats across platforms

Lead structured tests on audiences, bidding, and content to uncover new growth opportunities

Evaluate and recommend new channels for experimentation and adoption where relevant

About you

Experience

5+ years of hands-on experience in paid social / performance / display marketing

Deep experience running full funnel campaigns across Meta (Facebook, Instagram) and TikTok

Proven experience driving acquisition and improving ROI through structured testing and optimisation

Bonus : experience managing Google Ads campaigns

Education

Bachelor’s degree in Marketing, Business, or a related field

Meta Blueprint and TikTok Ads certifications are advantageous

Ongoing upskilling in growth, analytics, or digital experimentation is a plus

Technical Skills

Proficient in Meta Ads Manager and TikTok Ads Manager

Strong understanding of full-funnel marketing, audience segmentation, and performance metrics

Experience with GA4, Mixpanel, Looker Studio, and multi-touch attribution

Confident turning data into action through structured reporting and forecasting

Communication Skills :

Clear, confident communicator with the ability to translate complex performance data into simple, actionable insights

Comfortable collaborating across marketing, data, content, and design teams

Ways of Working

Proactive, organised, and accountable

Comfortable working independently with high levels of ownership

Analytical and experimental, with a solutions-focused mindset

Open to feedback, eager to learn, and adaptable in a fast-paced environment

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Marketing Specialist • Cape Town, ZA

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