Marketing Manager – Execution Excellence & Campaign Activation
Location : Johannesburg, South Africa
Type : Full-time | Mid-weight Execution Specialist
Reports to : Chief Shopper Officer
About the Role
ACDOCO SA seeks a hands‑on Marketing Manager to drive flawless execution of our marketing initiatives across all channels. This is an execution‑focused role where you'll translate strategies (formulated by the team) into tangible market results. You'll lead a lean team including our Digital & Influencer Marketing Specialist, Shopper & Trade Marketing Manager and Experiential Manager, ensuring every campaign delivers measurable commercial impact.
Having won over 31 international performance awards since 2016, we need someone who thrives on getting things done – not just another strategist, but a marketing operator who can take a brief and run with it, delivering exceptional execution across retail, e‑commerce, q‑commerce, digital, and shopper touchpoints.
Key Responsibilities
Campaign Execution & Activation
- Execute integrated marketing campaigns from brief to completion, ensuring on‑time, on‑budget delivery across all vehicles
- Activate brands at retail through innovative POS, in‑store promotions, and shopper marketing initiatives
- Manage day‑to‑day campaign operations including artwork approvals, print production, and distribution logistics
- Coordinate with commercial and merchandising teams to ensure marketing activities align with sales / portfolio objectives and grids
- Drive digital campaign execution through your direct reports, ensuring alignment to integrated approach
- Directly manage the Digital & Influencer Marketing Specialist and Experiential Manager
- Coordinate with international marketing teams and suppliers for campaign approval and execution
- Brief and manage creative agencies, ensuring outputs meet brand standards and deadlines
- Build strong working relationships with commercial, logistics and merchandising teams
Performance Tracking & Reporting
Track campaign performance against agreed KPIs, targets , ROMI, ROI and sales‑out volume baseline liftPrepare weekly execution updates and monthly performance reportsMonitor budgets and ensure optimal allocation across campaignsExecute comprehensive quarterly reportsIdentify execution / performance / cost efficiency improvements and implement process optimisation improvementsWhat We're Looking For
5-7 years' hands‑on marketing / trade / shopper experience in FMCG, CPG, or retail environmentsProven track record of campaign execution and activation managementStrong project management skills with ability to juggle multiple campaigns simultaneouslyExperience managing small teams and boutique agenciesRetail, trade and shopper marketing execution experience is crucialBachelor's degree in Marketing, Business, or related fieldCritical Execution Skills
Action‑oriented : You measure success by what gets done, not what gets plannedDetail‑obsessed : Nothing slips through the cracks on your watchCommercially minded : Every execution decision considers sales impact / sales‑out volume uplift / ROIProcess‑driven : You create systems that ensure consistent deliveryResults‑focused : You track everything and optimize based on dataWhat We DON'T Need
Another pure strategist or "big picture thinker” (this is only part of the scope)Someone who needs extensive briefing – you should grasp concepts quickly and executeOne who needs multiple meetings and committees to make decisionsPortfolio hoppers – we value stability and commitmentYour Support Structure
Chief Shopper Officer : Provides shopper / consumer insights, retail strategy, and commercial directionStrategy Head : Delivers brand strategy, positioning, and long‑term planningYour Direct Reports
Digital & Influencer Marketing Specialist : Executes all digital campaigns and influencer partnershipsExperiential Manager : Manages events, activations, and brand experiencesShopper & Trade Marketing Manager : Executes all in‑store / ecommerce activity including plans, POSM, retail / merch training, incentives, bundles, VAPs etc.The Brands You'll Love
Portfolio includes Batiste Dry Shampoo, Dr. Beckmann, Hero Mighty Patch, The Breath Co / Therabreath, Jordan Oral Care, LifeStyles Condoms, SKYN, AnuSol, Contempo Condoms, Alpecin and more31 international performance awards since 2016Work on brands your friends actually use / talk aboutWhat Success Looks Like
First 30 Days
Take ownership of all active campaigns and ensure seamless continuationMeet with all key stakeholders and establish working rhythmsReview and optimize current execution processesFirst 90 Days
Successfully execute at least 2 major campaigns end‑to‑endEstablish clear KPIs and reporting structures for your teamImplement at least 3 process improvements that enhance execution efficiencyWhy Join ACDOCO SA?
Real Execution Impact
Your work directly drives sales – see results on shelf within weeksClear accountability and ownership of marketing executionWork with iconic brands that consumers loveSupportive Structure
Strategy is handled as a group of collaborators – you focus on executionSmall, agile team where decisions happen fastDirect access to commercial and retail partnersGrowth & Development
Learn from experienced CPG leadersExposure to international brand teams and best practicesClear progression path as business growsBased on recent recruitment experiences :
Excessive job hopping or contract workToo much time in big corporate environments without hands‑on executionLimited exposure to retail / FMCG specificsLack of team management experienceInterview Process
Initial Screen (25 minutes) : Quick assessment of execution experienceCase Study (take‑home) : We’ll provide a real campaign brief – show us your execution planTeam Interview (50 minutes) : Meet the Commercial Director and Strategy HeadReference / Credit / Criminal Checks : We will verify your execution track recordReady to Drive Execution Excellence?
If you're tired of endless meetings and want to be the person who makes marketing happen, we want to hear from you. This role is perfect for someone who gets satisfaction from seeing campaigns come to life and deliver results.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Health and Personal Care Products
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