Senior Content Writer (UX & Marketing)
Optimal Growth TechnologiesMidrand, Gauteng, South Africa22 days ago
Job descriptionWrite and manage content for all marketing communications, including performance marketing adverts, emails, social media, printed collateral, press releases, and digital interfaces. Craft user-centric UX copy (e.g., microcopy, error messages, CTAs) that enhances usability and guides users through intuitive and engaging experiences. Optimise content with SEO and UX best practices to improve discoverability, accessibility, and user engagement. Conduct technical audits to maintain high-quality content across platforms and ensure alignment with user needs. Review and manage all marketing and UX content to ensure consistency with brand and campaign objectives. Collaborate with the marketing and design teams to generate innovative ideas, support campaigns, and meet both user and business goals. Experience in execution of content strategy Ability to translate a creative concept into a clear content plan Strategically driven with a sound understanding of brand and business growth. Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices Detail orientated Excellent proof-reader An enthusiasm for being a part of a fast-paced environment Matric is essential. A tertiary qualification in marketing, communication, journalism, UX design, or a similar field is essential. 8+ years of content development experience (preferably in an agency, digital marketing, or UX-focused environment). 3+ years of content strategy experience, including developing user-centred content strategies for brands. 3+ years of experience working cross-functionally with teams such as SEO, UX / UI design, product development, and automation. Proven expertise in UX writing, including crafting microcopy, error messages, and user interface copy that enhances usability and user engagement. Develop, maintain, and enforce editorial style guides, tone of voice principles, and UX writing guidelines to ensure a cohesive and user-centred voice across all products and digital touchpoints. Measure the effectiveness of UX writing by tracking key metrics such as user task completion rates, error reduction, and time spent navigating interfaces. Ensure all UX copy enhances usability, accessibility, and overall user satisfaction. Establish and optimise editorial, copywriting, and UX writing processes to ensure efficient collaboration across teams, consistent quality, and timely delivery of content across all marketing and digital products.
Role title : Senior Content Writer (UX and Marketing)
Contract duration : 6 Months
Reports to : Portfolio Manager Product Design Location : Cape Town or Midrand
Key accountabilities
Content Strategy and Brand Alignment
- Develop and execute a comprehensive content strategy, incorporating UX writing principles to enhance user journeys and support business objectives.
- Ensure all content aligns with brand identity, campaign themes, and creative direction
Content Creation and Management
SEO, UX, and Technical Content Optimisation
Campaign and Performance Management
Core competencies, knowledge and experience
Must have technical / professional qualifications :
Key performance indicators
Editorial and UX Writing Consistency
UX Writing Impact and Quality
Content and UX Workflow Efficiency
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Content Writer • Midrand, Gauteng, South Africa
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