Ad Ops Manager

Overview

The purpose of this role is for a highly skilled Google Campaign Manager (GCM) to oversee and optimize our digital advertising campaigns using Google Campaign Manager.

The ideal candidate will have a strong understanding of digital marketing, programmatic advertising, and performance-based media buying.

Responsibilities

• Set up, manage, and optimize digital advertising campaigns via Google Campaign Manager (CM).
• Traffick ads, apply tracking tags, and troubleshoot discrepancies between different ad platforms.
• Collaborate with creative teams to ensure correct implementation of ad assets.
• Work with stakeholders to define campaign KPIs, audience segmentation, and targeting strategies.
• Monitor and analyze campaign performance using Google Analytics, CM, and third‑party tracking tools (Double Verify, IAS, etc.).
• Optimize campaigns for CTR, CPC, CPA, ROAS, and other key performance indicators.
• Identify and implement A / B testing strategies to improve ad performance.
• Generate and present performance reports, insights, and recommendations to stakeholders.
• Ensure all campaigns follow best practices for ad trafficking, tracking, and tagging.
• Troubleshoot tracking issues, discrepancies, and technical errors in Google Tag Manager (GTM) and CM.
• Stay up-to-date with Google Ads policies, industry trends, and new ad‑tech developments.
• Identify non‑compliance with established taxonomies and initiate correction processes to ensure data consistency.
• Develop and maintain relationships with client teams and other disciplines to nurture performance growth.
• Drive effective client relationships with accurate and timely performance communication.
• Provide subject‑matter expertise in at least one connected tech stack (e.g., Google).
• Deploy site‑side tracking across multiple tag‑management solutions (e.g., GTM).
• Support the team in running analysis and problem‑solving sessions to improve day‑to‑day work and resolve broader business issues.
• Collaborate with 3rd‑party suppliers, including digital agencies and partners.
• Manage and prioritize the executive and analyst workflow.
• Ensure best‑in‑class delivery of Ad Ops work.
• Day‑to‑day management and financial health of the account.
• Manage expectations with your team lead.
• Day‑to‑day administration – meeting minutes, agendas and timing plans.
• Deadline driven, attention to detail.
• Attending status / other meetings with media brands, commercial and service ownership.
• Manage overspend and underspend – track monthly across all clients; budget trackers updated daily.

Qualifications & Experience

About the Company

Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

Equal Opportunity Statement

NoticeTalentify is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans.

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