Marketing Manager (Boardwalk Inkwazi Shopping Centre)

POSITION PURPOSE

Responsible for developing, recommending, and implementing the Centre’s marketing program. Formulates and supervises product marketing, advertising, and promotional programs. Performs marketing research as needed. Develops and delivers sales and marketing training programs to Tenants and operational staff. Oversees customer relations and ensures that the Company’s professional reputation is projected and maintained. Ensures

Organise creative campaigns and promotional events that can make a difference in the Centre’s success according to trends and customer requirements. The ideal candidate will be passionate for the ‘art’ of marketing and will have an abundance of ideas for building efficient strategies. This person must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

1. Assumes responsibility for developing and implementing effective marketing programs.

• a. Development of long and short term marketing plans.
• b. Conducts market research and develops marketing strategies to complement and support Body Corporate goals and strategic objectives.
• c. Reviews marketing programs regularly and modifies as needed. Ensures the integrity and quality of all marketing efforts.
• d. Constructs and monitors the marketing budget.
• e. Develops and implements training, promotion, and advertising programs that further marketing objectives. Compiles promotional materials.
• f. Maintains and updates Boardwalk Inkwazi website
• Exhibitions and promotional events.
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Collaborate with managers in preparing budgets and monitoring expenses.
• Ensure that exhibition court space is sold to ensure steady income towards the Centre.
• Control Marketing and exhibition budget and ensure that all expenditure is accounted for.
• Ensure that all exhibition contracts are signed and exhibitor payments paid before exhibition.

2. Assumes responsibility for developing and maintaining effective public relations with customers, marketing professionals, and external business contacts.

3. Assumes responsibility for establishing and maintaining effective working relationships and coordination with Body Corporate, with the tenants and Centre Management

4. Assumes responsibility for related duties as required or assigned.

5. Assumes responsibility for ensuring professional business relations with vendors, contractors, and trade professionals.

6. Assumes responsibility for the effective operations management of Centre and facilities.

PERFORMANCE MEASUREMENTS

EDUCATION / CERTIFICATION :

REQUIRED KNOWLEDGE :

EXPERIENCE REQUIRED :

Minimum of 7 years of experience in marketing, public relations, advertising, supervisory experience.

SKILLS / ABILITIES :

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