Copywriter (Hospitality)

Bring Stories to Life in a Leading Hospitality Brand

Marketing & Communications | Tourism & Hospitality | Based in Cape Town

About Our Client

My client is a well-established South African tourism and hospitality group, known for delivering premium guest experiences through attention to detail, high standards, and a culture of continuous improvement. With a focus on employee growth and development, the company offers dynamic career paths, exciting challenges, and a supportive environment where creativity and innovation are valued.

If you are passionate about travel, experiences, and storytelling, and want to contribute to a brand that goes the extra mile for guests, this opportunity is tailor-made for you.

The Role : Copywriter

As the Copywriter, you will play a central role in shaping the brand's voice across multiple platforms. You'll create compelling written content for marketing campaigns, websites, guest communications, and brand collateral. Drawing on your creativity and understanding of audience behavior, you'll help drive engagement and build brand loyalty. From concept to execution, your content will align with strategic objectives while capturing the essence of the client's diverse hospitality offerings.

Key Responsibilities

Craft persuasive, original copy for digital and print marketing campaigns

Collaborate with design, sales, and marketing teams to bring creative concepts to life

Write and edit website content, social media captions, newsletters, brochures, and more

Conduct market research to stay ahead of industry trends and guest expectations

Ensure consistency in tone, voice, and messaging across all content

Contribute to brainstorming sessions and campaign ideation

Refine messaging based on performance insights and customer engagement data

Maintain strong brand alignment across multiple properties and services

About You

Matric (Grade 12) is essential

2-3 years of experience in a similar content, marketing, or communications role

Exceptional writing and verbal communication skills

Highly creative, with the ability to generate fresh, engaging ideas

Proficient in Microsoft Excel and content planning tools

Passionate about hospitality, guest experience, and the travel industry

Collaborative and able to work across departments

Organised, detail-oriented, and able to manage multiple deadlines

Comfortable working in a fast-paced, high-performance environment

If you're ready to create content that inspires, informs, and drives results within a top-tier hospitality brand, this is your opportunity to grow your career.