Marketing Manager

Duties :

Develop the marketing strategy and ensure a consistent image is being portrayed

Be proactive in developing publicity opportunities and effectively dealing with media

Create ongoing in-house promotions and activities to stimulate sales, staff and customers

Maintain and update all necessary internal and external stationery / signage

Ensure that all marketing material is relevant and up to date

Ensure all marketing material correspond with marketing team and external uses like website and social media

Build relationships with partners and grow the database

Create and send regular newsletters and mailers

Guide business decisions by staying on top of trends

Build an online audience through website & social media stay up to date with the latest web technology and create brand awareness through website and online channels

Manage digital content creation blogs, captions, website copy, photo and video shoots as well as the content schedule

Ensure the continued management of social media marketing creating and implementing a strategy with the brand messaging in mind, paid and unpaid as well as the community management and managing reviews

Managing and updating the website. Give direction on web content. Working with the web development agency to improve performance through design and functionality

Increase direct bookings with a strategy to increase traffic to the website.

Establish the portfolios key communication message and plans to get this message across trade, media, direct customers, public relations, advertising, trade shows, website, social media and digital marketing

Design and develop the most effective collateral and communications content to meet the needs of our changing marketing environment and to equip our sales team, affiliations, trade, direct consumers

Setting criteria for hosting journalists and influencers based on negotiated deliverables

Liaise with outsourced PR agencies with regards to press releases and providing information for journalists

Crisis management

Review the brand strategy to make sure it is in line with the vision and values of the brand and to build awareness and drive sales

Effectively communicate our brand and implement our brand guide

Work with designers to ensure consistent brand experience throughout the customer journey from the website to our communications and on property collateral

Create brand awareness and make sure the brand stays consistent and true to itself

Increase awareness by working with international PR to get coverage in primary targeted markets and publications

Increase brand awareness of the portfolio in these key markets by focusing on unique selling points.

Requirements : Grade 12

A formal qualification in Sales & Marketing, Hospitality or related field

Minimum 3 years experience working in a Marketing Manager role on a high-end luxury travel brand is essential.

Very high-end hospitality experience is ideal (luxury brand experience will also be considered).

Charisma; able to eloquently hold conversations with guests, various stakeholders, and company shareholders.

Engaging and a passion to represent a quality, high-end brand.

Passion for high-end hospitality and luxury travel.

Able to comfortably slot into a close-knit team.