Lead: Marketing PortfolioCapitec • Stellenbosch, Western Cape, South Africa
Lead : Marketing Portfolio
Capitec • Stellenbosch, Western Cape, South Africa
30+ days ago
Job description5+ years product marketing experience in a large, complex and client focussed organisation Experience gained preferably in an FMCG, retail banking or services industry. Cross functional project coordination / management Lead and manage marketing programs that align with and support business and marketing objectives. Multi-Channel Marketing, utilising a range of marketing capabilities, including direct marketing, digital performance marketing, social media marketing, above-the-line advertising, digital and traditional media, and content marketing. Grade 12 National Certificate / Vocational Bachelor's Degree in Marketing or Business Management A relevant post graduate degree in Marketing or Business Management Principles of brand marketing Data analysis, client profiling and segmentation Digital marketing and e-commerce Strategic marketing management Campaign management General business / commerce know how Internal and external communication methods and practices Capitec environment and products Communications Skills Problem solving skills Analytical Skills Attention to Detail Computer Literacy (MS Word, MS Excel, MS Outlook) A valid driver's license and own vehicle is required Willingness to travel nationally on a regular basis Clear criminal and credit record
Purpose Statement
Payments Marketing Lead
Responsibilities
- To partner strategically with Product Heads to assess business needs and offer tailored marketing solutions.
- To advise and direct the creation of marketing programs that align with the business's strategic direction.
- To oversee the marketing value chain, from consulting with business to planning, development, execution, and reporting.
- Ensure thorough reporting and measurement of marketing initiatives to track success and drive continuous improvement
Experience
Minimum :
Ideal :
Qualifications (Minimum)
Qualifications (Ideal Or Preferred)
Knowledge
Minimum :
Ideal :
Skills
Conditions of Employment
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Portfolio • Stellenbosch, Western Cape, South Africa
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