Performance Marketing Manager

About the Role

Playroll is looking for a results-driven B2B Performance Marketing Manager to join our global Marketing team.

This is a high-impact, strategic and executional role focused on scaling our paid media engine and driving qualified leads across the funnel. You’ll report to the Head of Marketing and be our in-house paid expert, owning campaigns across LinkedIn, Google, and Meta, while supporting ABM and programmatic efforts.

You’ll work closely with Revenue Operations and collaborate with sales, creative, and content teams to ensure campaigns drive meaningful business outcomes.

From testing copy to optimizing conversion paths, you’ll help shape how we grow.

You’ve successfully run and optimized campaigns, with experience managing budgets of £25K+ per month, interpreting data and making strategic decisions that drive meaningful results. This is a strategic and executional role for someone who gets excited by experimentation, lives in data, knows what good creative looks like, and wants to build a performance engine that spans awareness to conversion.

What You’ll Do

Own Playroll's paid media strategy : Google Ads, LinkedIn, Meta, G2, Capterra, and programmatic B2B placements. Plan, launch, and optimize multi-funnel paid campaigns — from awareness to retargeting and conversion. Collaborate with RevOps and Marketing Ops to ensure seamless data capture, attribution, and automation. Execute account-based marketing (ABM) plays, working alongside sales and content to target ICPs. Drive campaign creative — brief, test, and refine messaging, visuals, and landing pages. Constantly experiment with copy, formats, audiences, placements, and channel mix to drive results. Report weekly and monthly on CAC, CPL, ROAS, MQL / SQL velocity, and pipeline contribution. Manage campaign integrations across platforms (e.g., HubSpot, GA4).

Stay ahead of platform changes, performance trends, and new growth opportunities.

Skills & Experience

You have at least 4+ years in B2B demand generation or performance marketing roles. Hands‑on experience managing £25K+ per month in paid media. Deep knowledge of LinkedIn Ads, Google Ads (Search + Display), and Meta. Familiarity with paid campaigns on G2, Capterra, affiliate networks, and paid directory placements. Experience with G2, Capterra, affiliate networks, and B2B directories. Familiarity with SEO, SEM, and CRM / Marketing platforms (preferably HubSpot).

A strong grasp of the B2B buyer journey and metrics that matter across the funnel. An analytical mindset with comfort diving into GA4, spreadsheets, dashboards, and pivot tables. Experience working cross‑functionally with creative, sales, and rev‑ops teams. A test‑and‑learn mindset with strong creative instincts.

Preferred Skills

CRO experience and / or use of ABM tools (e.g., 6sense, Clay, RollWorks); multi‑region or multi‑language campaign experience; experience in B2B SaaS, HR tech, or service‑based businesses.

Compensation & Benefits

What you’ll get : Competitive packages : Earn a competitive market salary, Share Incentive Scheme.

We grow, you grow. Generous Vacation Policy : We think time off is essential and we encourage it. Team lunches, breakfasts and unlimited coffee, drinks & healthy snacks because we love spoiling our team. Hybrid Working : We offer you an autonomous environment to perform at your highest level; whether it’s in-office or remote. 4 weeks from anywhere policy. Monthly flexible benefits budget to spend on medical, life, or wellness options.

Our Values

Better Than Yesterday : We embrace challenges, question the status quo, and dedicate ourselves to continuous progress.

We aim to achieve the extraordinary, and in our pursuit, we are relentless. We set ourselves high standards and deliver through accuracy, expertise and the highest standards of service. We welcome applications from every background and believe diverse experiences and perspectives will make us stronger.

Application Process

Introductory Call – meet our Talent team to discuss the opportunity and establish a great mutual fit for the role. Meet the Hiring Manager – a more in‑depth exploration of your relevant experience and the skills you’ll bring to the challenge of the role. Case Study – a chance to showcase your capabilities and how you like to work. Value Fit Interview – a final discussion with your future colleagues to align on expectations and set you up to succeed.

About Playroll

Playroll was built to accelerate a borderless economy to enable our clients and their people to thrive, enable human connection and break down borders. We’re working to find new and better ways to help businesses succeed, and we’re looking for people to help shape tomorrow, today.

Since we opened our doors, the world of distributed work has evolved quickly, and so have we. After enabling businesses of all sizes to hire talent, anywhere, as an Employer of Record solution – we saw businesses continue to struggle with disparate products and systems that don’t seamlessly work together. We are driven by a constant pursuit of innovation, expanding our product suite to create integrated HR solutions.

Our goal is to empower businesses to scale rapidly and effortlessly, embracing a truly borderless workforce. From fledgling startups to sprawling enterprises, we proudly partner with companies of all sizes. As our clients evolve, so do our solutions. And that’s where you come in. We are seeking talented individuals who thrive in challenging and ever‑changing environments. If you’re passionate about solving complex problems and embracing hyper‑growth, join our team and be a catalyst for meaningful change. Together, let’s unlock the limitless potential that lies ahead.

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