Dealer Principal

Key Responsibilities

• Develop and implement sales strategies to achieve monthly and annual sales targets.
• Manage and motivate the new vehicle sales team to deliver high performance.
• Monitor sales performance, stock levels, pricing, and competitor activities.
• Build and maintain strong customer relationships to ensure repeat and referral business.
• Ensure compliance with all OEM and dealership standards, policies, and procedures.
• Oversee the appraisal, trade-in, and deal structuring process.
• Collaborate with the marketing team to execute promotional campaigns and events.
• Prepare and present regular sales reports, forecasts, and budgets to management.
• Ensure delivery of excellent customer service and resolve customer complaints effectively.
• Recruit, train, and develop sales staff to maintain a professional and knowledgeable team.

Key Competencies & Skills

Qualifications & Experience

Please note only candidates that meet the minimum requirements will be considered.

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