Marketing Assistant
Johannesburg
Salary : R15 000 - R20 000
Key Responsibilities :
- Ad-hoc Marketing Support : Assist with marketing design tasks, presentations, research, and coordination of promotional materials.
- Social Media Management : Plan, schedule, and publish monthly content across platforms in line with strategies, trends, and brand guidelines. Analyse social media and website analytics to track performance and report on key metrics.
- Website Maintenance : Regularly update and maintain company website, including blogs, content adjustments, and ensuring accurate information.
- Content Collaboration : Work with relevant parties to gather, design, and collate content for social media, website updates, and monthly newsletters.
- Market Research & Local Insights : Conduct research to understand South African consumer behaviour, demographics, and economic trends.
Compliance : Ensure all marketing campaigns comply with CPA, POPIA, and ARB regulations.
Budget & ROI Management : Manage marketing budgets effectively, ensuring efficient allocation of resources to maximise ROI.Stakeholder Collaboration : Liaise with local suppliers, vendors, and agencies to execute marketing initiatives.Reporting & Analysis : Provide management with data-driven reports and actionable insights on marketing performance.Required Skills & Qualifications :
Minimum 3 - 5 years experience in a marketing role with a track record of executing campaigns in the South African market.Experience within SME environments advantageous.Relevant degree / diploma in Marketing, Communications, or related field preferred.Proficiency in digital marketing tools (social media management, email marketing software, Google Analytics).Excellent written and verbal communication skills with the ability to create persuasive, brand-consistent content.Strong understanding of South African consumer trends, business landscape, and media habits, ideally in the insurance industry.Knowledge of POPIA, CPA, and related marketing legislation to ensure compliance.