Marketing Automation Specialist Dainfern

Reference : HC -Pales-2

The Marketing Automation Specialist contributes to the organizational goals by ensuring the effective planning and execution of the Enterprise’s Customer Marketing Strategy and against set objectives, targets, and budgets, with a clear focus on maximizing customer value through engagement. This includes all Customer Relationship Marketing journey communication, marketing tactical campaigns, upsell and cross-sell campaigns, across the STI brands and 1Life brands on all channels with the purpose to create customer loyalty and advocacy, increase retentions, increase share of wallet and longer survival rate for higher customer Lifetime Value (LTV).

Duties & Responsibilities

Job responsibilities / Key performance areas :

• Marketing Automation system specialist that creates and executes customer campaigns to drive customer retention, loyalty, and lifetime value.
• Set up journeys and workflows on the marketing automation platform such as lead nurturing, welcome and onboarding sequences, re-engagement, upsell and cross-sell, boost customer engagement and the overall customer experience through tactical campaigns, and improve retention through retention workflows.
• Manage and execution of multiple customer engagement journeys and marketing campaigns across all channels on the Marketing Automation Platform.
• Work with multiple stakeholders for the strategic planning, development, and timely execution of integrated, top to bottom of the funnel marketing campaigns to build brand awareness, drive acquisition, retention, and customer lifetime value.
• Partner closely with internal teams, including : Customer Relationship Marketing, Direct Marketing, Digital Marketing, Data Science and Analytics, and Business Intelligence for campaign continuity.
• Ensure consistency across campaigns in strategy, creative assets and design, messaging.
• Run A / B tests on campaigns and landing pages to optimise performance.
• Track campaign and program results and report metrics, and tweak workflows accordingly.
• Ensure compliance while executing email marketing campaigns and data.
• Provide analysis to monitor performance of digital marketing campaigns.
• Provide technical guidance when required on how to plan, organize, prioritize and oversee activities to efficiently meet business objectives.

Qualifications :

Essential :

Skills and Competencies

You should apply if you :

Package & Remuneration

R700,000 - R840,000 - Monthly

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