CRM Manager

Purpose Statement

To deliver business and client value, and enhance client engagement though :

Executing the Client Engagement strategy

Managing the development and implementation of client engagement campaigns, programmes and prompts across the client engagement life cycle.

Contributing subject matter insights towards the improvement of client engagement strategies.

Experience

Minimum :

• Principles of brand marketing
• Data analysis, client profiling and segmentation
• CRM Systems and technology
• Digital marketing and e-commerce
• Strategic marketing management
• Campaign management
• General business / commerce know how
• People management principles and practices
• Internal and external communication methods and practices
• Stakeholder management principles and practices

Ideal :

Qualifications (Minimum)

Bachelor's Degree in Marketing or Business Management

Qualifications (Ideal or Preferred)

A relevant post-graduate qualification in Marketing or Business Management

Knowledge

Minimum :

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