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Senior Manager : Social Media & Content
Absa Group LimitedJohannesburg, Gauteng, South Africa1 day ago
Job descriptionCollaborate with the marketing team to assist in the execution of social media campaigns, including scheduling, monitoring, and reporting. Identify always-on and tactical campaign opportunities across Group and domestic social Media Channels. Work with media agency set up of paid Group Related social campaigns and monitoring thereof. Support BU’s with performance marketing social media campaigns providing best in practice guidelines and benchmarks. Boosting Approaches for organic content. Management of Group Social Channels. Support domestic social media teams with best practice, guidelines and toolkits to drive consistency. Drive community growth and followship. Drive engagement models. Management and deepening of relationships and joint business ventures with critical social media platforms such as Meta, TikTok, X, LinkedIn and YouTube. Content Management & Strategic Approaches across campaigns. Content Implementation inclusive of posting approaches across various social channels. Management of content calendars & content mapping. Content Development across Business Functions & Business Units. On the Ground Content Approaches & Implementation including management of an On The Ground Content Production Crew. Content Integration across Group and Domestic (ie. Local Social Channels – South Africa and Rest of Africa). Development of Content Pillars. Development of proactive content approaches to drive positive sentiment and engagement. Ability to produce and edit content will be highly beneficial to the role. Support in development of overall Influencer & Content Creator Strategy, including implementation thereof. Influencer & Content Creator Approaches & Requirements across Campaigns. Influencer & Content Creator Governance & Screening. Influencer & Content Creator Measurement & Benchmarking. Influencer & Content Creator Briefing and Content Management. Influencer & Content Creator Scouting & Recruitment. Influencer & Content Creator Training & Development. Social Listening & Sentiment Management Best Practice. Social Listening Tracking, measurement & Reporting. Community Management on group channels whilst supporting with best practice for domestic channels. Community Management approaches, monitoring and benchmarking. Crisis Management & Issues Tracking – Reputation Management across social channels. Management of overall social media technology stack. Drive best practice when using technology stack. Fit for Future reviewing of social media technology stack. Collect and analyze data from various social channels using analytics tools to evaluate campaign performance and identify areas for improvement. Support agency in preparation of reports and presentations summarizing key performance metrics and insights. Measurements, dashboards and tracking of performance of paid digital channels including trend analysis and benchmarks. Ensure all social media content and campaigns comply with relevant banking / Finserv regulations, industry standards, and internal policies. Work closely with legal and compliance teams to mitigate potential risks. Bachelor's degree in Marketing, Communications, Digital Media, or related field. Proven experience of +- 7 years+ within social media management. A strong knowledge of Meta Business & Ads Manager on Instagram, Snapchat, Twitter, LinkedIn, YouTube and TikTok. Experience with social media management tools like Hootsuite, Sprout Social, or Buffer. Experience with social listening & community management tool such as DataEQ, BrandWatch, Falcon, Meltwater or Novus. Knowledge of paid social advertising (Facebook Ads Manager, LinkedIn Ads, Google Ads). Experience with content creation tools like Adobe Creative Suite or Canva. Content Creation Experience (production & editing of content) is also preferable but not mandatory. Strong analytical skills with the ability to interpret data and derive actionable insights. Excellent communication skills, both written and verbal. Ability to multitask, prioritize, and work effectively in a collaborative team environment. Knowledge of financial services industry regulations and compliance guidelines related to social media. Ability to stay ahead of trends in social media and digital marketing, ensuring the bank’s social presence remains fresh and relevant. Involvement and experience within the IAB and MMA is preferred, however not mandatory. Bachelor`s Degrees and Advanced Diplomas : Marketing (Required)
Job title
Senior Manager : Social Media & Content
Job Location
Gauteng, Johannesburg
Deadline
October 03, 2025
Job Summary
We are seeking an experienced Senior Manager Social Media and Content to lead and execute our bank's social media & content strategy. This role will be instrumental in shaping the bank's online presence, community and fostering engagement with key audiences across various social media platforms.
The Senior Manager Social Media and Content will work closely with cross-functional teams to manage overall social channels, social listening, community management, develop & produce content, manage influencers, track performance, and ensure the brand voice aligns with our strategic corporate objectives inclusive of reputational management.
Job Description
Key Responsibilities
- Social Media Strategic Implementation : Implementation of critical workstreams aligned to driving world-class social media across the group. Workstreams include :
- Social Media Campaign Management & Social Media Performance Marketing.
- Owned Social Channel Community Growth across Meta, LinkedIn, X, TikTok and YouTube (with view of future social platforms that may launch within the landscape).
- Content Management, Implementation & Integration across Business Units & Functions.
- Influencer Management.
- Sentiment & Reputation Management (inclusive of Social Listening & Community Management).
- Social Media Technology Stack.
- Social Media Measurement and Tracking.
Social Media Campaign Management
Paid Social Media campaigns
Social Media Channel Management (Owned)
Content Management, Implementation & Integration
Influencer & Content Creator Management
Sentiment & Reputation Management (inclusive of Social Listening & Community Management)
Engagement & Reputation / Response Model
Social Media Technology Stack
Data Analysis and Reporting
Compliance & Governance
Qualifications & Experience
Other Requirements
Education
End Date
September 29, 2025
Note : End Date suggests the role may have closed; verify current status with recruitment.
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Social Media Manager • Johannesburg, Gauteng, South Africa
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