Advertising Specialist : Financial Services & +More Rewards
Ackermans Cape Town, Western Cape, South Africa
Ackermans is seeking a dynamic Marketeer to execute the promotional calendar from end to end according to guidelines, timelines, specifications and within budget on all the relevant platforms.
Responsibilities
- Advertising Operational Plan
- Execution and coordination of the Advertising operational plan set out on Promo grid and Seasonal creative
- On all marketing platforms (ATL, BTL, Digital, PR & social, DM)
- Reporting and Administration – Collection, analysis and interpretation of post‑campaign analysis, campaign administration and all relevant administration (RMS, Monday.com, filing artwork on MS Share‑point, media schedule approvals, presentations)
- Budget management
- Marketing Strategy focused initiatives / Projects
- Manage and drive competitions, engagement initiatives, activations and innovations in your area
- Management
- Expense Management
- Stakeholder management
- Manage / drive collaboration
Qualifications
A minimum of 3 years’ relevant marketing experience gained in a marketing / advertising / agency environmentRetail experienceA degree / national diploma in marketing / advertising or an equivalent qualificationKnowledge
Core marketing and advertising knowledge : marketing fundamentals, advertising principles, brand strategy and omnichannel marketingFinancial services & product knowledge : consumer credit basics, customer psychology in finance and regulatory awarenessDigital advertising & analytics : performance marketing, customer acquisition and conversion funnels, and data analyticsCreative & content knowledge : trust‑building communication, creative direction, copywriting and messaging, loyalty messaging and cross‑promotion communicationAudience and market understanding : retail marketing, customer personas and CRM & personalisationSkills
Strategic and analyticalFinancial marketingDigital and advertisingCreative & communication skillsCollaboration & stakeholder management skillsTechnical & tool proficiency : Monday.com, MS, RMSExcellent interpersonal, people management, team management & leadership skillsThe ability to work independently, as well as be a team playerProject managementChange managementProblem solving#J-18808-Ljbffr