Performance Marketing Lead

Job Title : Performance Marketing Lead

Location : Remote

Type : Full-time, Permanent

Reports to : Head of Marketing

Role Overview

We're looking for a data‑driven Performance Marketing Lead to own and scale our paid media and growth marketing efforts. You'll lead strategy and execution across digital channels to drive customer acquisition, optimise spend, and improve ROI.

Key Responsibilities

• Plan and run campaigns across Google Ads and Meta
• Optimise performance across PPC, paid social, retargeting
• Manage budgets and deliver on CPA, ROAS, and growth targets
• Lead testing and CRO initiatives on ads and landing pages
• Report on campaign performance and insights using GA4 and Meta Analytics
• Identify and explore new growth channels

Requirements

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