Job title : INT Retention Lead, Football.Com
Job Location : South Africa,
Deadline : October 23, 2025
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About the role
Are you passionate about driving customer loyalty and engagement? Do you thrive in a fast-paced, data-driven environment where innovation and personalisation lead the way? At Sporty, we’re on a mission to deliver exceptional experiences to our players — and we’re looking for a Retention Lead to spearhead strategies that keep them coming back for more.As our Retention Lead, you’ll take full ownership of our retention efforts, developing and executing strategies that boost customer lifetime value and deepen user engagement.You’ll work cross-functionally with marketing, product, analytics and external partners to deliver high-impact, localised campaigns that resonate with our players.What you'll be doing
Own and execute the end-to-end retention strategy across key products and marketsDesign and run lifecycle campaigns that drive engagement, reactivation, and LTV upliftBuild and manage player segmentation for targeted, data-led communicationsCollaborate with Product and Data to experiment with incentives, nudges, and triggersMonitor retention KPIs (e.g. D7, D30, churn rate) and continuously optimise bases and resultsConduct competitive analysis to benchmark offers, touchpoints, and funnel performanceAct as the primary point of contact for retention - with the potential to grow the function as impact scalesWhat you'll bring
Degree-qualified in Marketing, Business, or a related fieldMinimum 2+ years’ experience in a Retention Lead / Management roleAt least 2+ years’ experience in the Online Gaming industry is essentialExcellent written and verbal communication skills in EnglishStrong analytical mindset with a performance-driven approach to marketingComfortable working with data, customer segmentation, and automation tools (experience with CRM platforms is a plus)Proven people management skills with the ability to inspire and grow a teamHighly organised, proactive, and adaptable in a fast-moving environmentSales / Retail / Business Development jobs