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INT Retention Lead, Football.Com

INT Retention Lead, Football.Com

Sporty GroupZA
5 days ago
Job description

Job title : INT Retention Lead, Football.Com

Job Location : South Africa,

Deadline : October 23, 2025

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About the role

  • Are you passionate about driving customer loyalty and engagement? Do you thrive in a fast-paced, data-driven environment where innovation and personalisation lead the way? At Sporty, we’re on a mission to deliver exceptional experiences to our players — and we’re looking for a Retention Lead to spearhead strategies that keep them coming back for more.
  • As our Retention Lead, you’ll take full ownership of our retention efforts, developing and executing strategies that boost customer lifetime value and deepen user engagement.
  • You’ll work cross-functionally with marketing, product, analytics and external partners to deliver high-impact, localised campaigns that resonate with our players.
  • What you'll be doing

  • Own and execute the end-to-end retention strategy across key products and markets
  • Design and run lifecycle campaigns that drive engagement, reactivation, and LTV uplift
  • Build and manage player segmentation for targeted, data-led communications
  • Collaborate with Product and Data to experiment with incentives, nudges, and triggers
  • Monitor retention KPIs (e.g. D7, D30, churn rate) and continuously optimise bases and results
  • Conduct competitive analysis to benchmark offers, touchpoints, and funnel performance
  • Act as the primary point of contact for retention - with the potential to grow the function as impact scales
  • What you'll bring

  • Degree-qualified in Marketing, Business, or a related field
  • Minimum 2+ years’ experience in a Retention Lead / Management role
  • At least 2+ years’ experience in the Online Gaming industry is essential
  • Excellent written and verbal communication skills in English
  • Strong analytical mindset with a performance-driven approach to marketing
  • Comfortable working with data, customer segmentation, and automation tools (experience with CRM platforms is a plus)
  • Proven people management skills with the ability to inspire and grow a team
  • Highly organised, proactive, and adaptable in a fast-moving environment
  • Sales / Retail / Business Development  jobs
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